PR Strategist London | PR & Communications Consultant
I'm Ronke Lawal, an award-winning PR strategist based in London, working with entrepreneurs, executives and brands across creative enterprises, lifestyle and consumer goods industries. Public relations isn't just about getting media coverage — it's about building a strong, credible reputation, engaging the right audiences and making sure your message reaches the people who matter most, whether that's ahead of a launch, during a period of growth, or in the middle of a crisis.
A PR strategy gives you a clear framework for getting there. It acts as a roadmap and helps you to navigate your brand's direction, communicate with clarity and confidence and respond effectively when something goes wrong rather than leaving PR efforts scattered and reactive. This matters just as much for personal branding as it does for a business launch: your reputation and your Visibility Capital are built through the same deliberate, strategic approach.
How a PR strategy empowers entrepreneurs and leaders
A well-executed PR plan does more than generate coverage. It helps you:
Build brand awareness — securing media coverage, engaging industry influencers and sharing a compelling brand story
Boost credibility — positioning you as an authority through thought leadership, positive media mentions and strategic partnerships
Drive audience engagement — communicating across traditional media, social media, podcasts and online publications to build a genuine connection with your audience
Attract investors and partnerships — a strong PR presence makes your brand more appealing to collaborators and stakeholders looking for credible, well-positioned businesses to support
The foundation of all of this is understanding your audience and knowing who your "public" actually is. Identifying your key stakeholders, whether customers, investors, industry influencers or niche communities, shapes both your message and the platforms you use to reach them. Reaching younger audiences might call for social campaigns and influencer collaborations; reaching industry decision-makers might mean thought leadership articles or speaking at industry events. Either way, the message itself needs to be authentic, consistent across every platform, relevant to what your audience actually cares about, and built around a clear call to action.
Crisis management and your personal brand
One of the most important parts of a PR strategy and the one that I find most people only think about once it's too late is crisis management. How you or your organisation respond in a difficult moment doesn't just affect the immediate story; it shapes the reputation people carry with them afterwards, which is exactly what your personal brand is built from.
A personal or professional crisis, handled well, can actually strengthen trust with your audience and stakeholders. Handled badly, or left unaddressed, it can undo years of carefully built credibility in days. This is why I build crisis preparedness into PR strategy work rather than treating it as a separate, reactive service: knowing how to hold your message, respond with honesty and protect your reputation under pressure is a direct extension of the personal branding and media training work I do, the same skills, applied at the moment they matter most.
If your business or personal brand has already been through a crisis or a challenging period, this work is also about rebuilding - reconnecting with your audience and key stakeholders, and repositioning your reputation so the story that follows you forward is one you've shaped intentionally, not one that was shaped for you.
Why representation matters in my PR work
As a PR strategist working across creative enterprises, lifestyle brands and consumer goods, I place a strong focus on reaching Black British, African and Caribbean diaspora audiences. Representation and inclusion matter in PR, and making sure businesses connect with these communities through culturally relevant messaging and media channels is central to how I work. A strong PR strategy isn't a one-off effort, it's an ongoing process that stays adaptable as your goals, audience and industry evolve. By setting clear goals, understanding your audience, crafting compelling messages and leveraging the right channels, I help you build a brand that stands out and stands the test of time.
If you're looking to work with an authentic, experienced PR strategist, get in touch. Full session formats and packages are outlined below.
Frequently Asked Questions About PR Strategy
What does a PR strategist actually do? A PR strategist helps you build and manage your reputation with intention — identifying your core audience, shaping a consistent message and choosing the right channels to reach the people who matter most, whether that's press, social media, events or thought leadership.
How is a PR strategist different from a personal branding coach? Personal branding coaching focuses on defining who you are and what you stand for. PR strategy is about how that story reaches the wider world — through media, public perception and reputation management. The two are closely linked: your personal brand is the foundation, and PR is how it's communicated and protected at scale.
Do I need a PR strategist if I'm a small business or solo entrepreneur? Yes, especially if you don't have an in-house PR or communications function. A PR strategy session is designed exactly for this — giving you a clear, actionable plan you can manage yourself, without the ongoing cost of an agency.
Can a PR strategist help with crisis management? Yes. Crisis management is a core part of PR strategy work, covering how to respond to a difficult situation, protect your reputation under pressure and rebuild trust with your audience afterwards. This is built into both the single strategy session and the 5-week programme.
What's the difference between the PR strategy session and the 5-week programme? The single session is a focused, 1:1 consultation ideal for identifying your immediate goals and creating an actionable plan. The 5-week programme goes deeper, covering reputation review, communications strategy, crisis management, media relations and digital PR in sequence, with a working document and strategy framework you keep at the end.
Is PR strategy support available remotely? Yes. Both the 1:1 session and the 5-week programme are available remotely, with face-to-face sessions in London for those who prefer to meet in person.
How do I know if I need PR support or media training? PR strategy is about your broader reputation and how your message reaches your audience across channels. Media training is about performance — how you communicate in a specific interview, panel or media appearance. Many clients use both: PR strategy to shape the message, media training to deliver it with confidence.
A PR Strategy Session is a focused, 1:1 consultation designed for start-ups, small business owners and entrepreneurs who want to build a clear, consistent PR and communications strategy they can manage in-house. Together, we will identify your PR and communications goals and create an actionable plan to achieve real, measurable results.
Who is this session for?
This session is ideal for you if:
You are a small business owner or entrepreneur without a PR or communications department or agency, and you want to keep PR in-house.
You are preparing to onboard a PR professional and want clarity on where to focus first.
You want to overhaul how your brand is positioned and ensure your image aligns with your reputation.
You want to improve how your brand is presented to your target audience.
Your business or personal brand has been through a crisis or challenging period and you want to rebuild relationships with key stakeholders and your audience.
You are looking for expert guidance on how to handle a crisis effectively.
What results can you expect?
Clients who have worked with me have felt supported, strengthened their relationships with their audiences and gained confidence through clearer messaging and sharper brand positioning. Read testimonials from previous clients here.
What we cover in your PR Strategy Session
PR goals and review of your current reputation
Communications review
How PR impacts and shapes your reputation
Building and implementing your strategy
Best practice and crisis management
Media relations strategy, including how to engage with journalists and press
Digital PR, social media and content creation
Cancellation policy
Cancellations must be made within 7 days of the order being placed. After this point, a refund will be issued minus a £50 termination fee. This applies where no work has yet been undertaken. If work has already commenced, the service is non-refundable but transferable. Cancellations made on the grounds of a change in business circumstances will be considered in line with this policy.
The 5 week PR strategy programme is conducted remotely and is ideal for start-ups, small business owners and entrepreneurs who want to develop a consistent strategy that they can incorporate into their business.
Over the course of 5 weeks we will clearly identify your Public Relations and communications goals and develop a strategy to achieve these goals and achieve results.
What is included:
PR questionnaire
30 minute pre-session mapping call
5 x 60 minute sessions
Working document and strategy framework
Each week we will cover the following areas:
Week 1: PR Goals and review of current reputation. Impact of PR on your business reputation and how to harness it to maintain trust with your target audience
Week 2: Communications review - how are you currently communicating with your target audience?
Week 3: Implementation of strategy, best practice and crisis management
Week 4: Media relations strategy - how to engage with the media including understanding the media and how to communicate with them.
Week 5: Digital PR - Social media and content creation as part of your overall PR strategy.
Clients who prefer face to face sessions will meet at a location in the royal docks area of East London.
Sometimes you don’t know what you need but you need to talk it through with someone who has experience in business. Ask me anything related to your business, whether it’s about media relations, personal branding, a sticky situation with your business, media training, your business goals or business direction.
This is for you if:
You’re confused about a current business/professional situation
You need some advice in terms of business direction
You need some PR advice but do not wish to spend a huge amount of money on agency fees
You know exactly what you need but just need some clarity and focus on executing your goals.
How it works.
Book a session to get clarity and set your intentions.
We undertake a great brainstorming session and have a conversation that unpacks what you are going through and why you need help.
This session for anyone whether you are new or established new in business or the creative space, anyone who needs guidance in their professional capacity or anyone who feels stuck in their ongoing business/professional activities.
Remote sessions are conducted via Googlemeet.