I remember the time a New York based CEO who had moved from the UK to the USA reached out to me ahead of a high-profile podcast interview. She was a powerhouse in her industry and as a Black British woman she was a role model in her field but when it came to speaking publicly, she didn’t feel like her voice matched her vision. “I know what I’m doing but I don’t sound like the leader I know am”. This is more common than people realise and something that comes up often when leaders, entrepreneurs and creatives approach me for media training and media coaching. You can be confident in your work and still feel unsure in front of a camera or mic or even in a room full of people. That’s not a personal failing, you’re not a failure simply because you’re uncertain it’s a gap in communication skills and that’s the type of gap that media coaching is designed to close.
As a London-based globally active media coach and media trainer, I work with professionals, founders, creatives and teams who want to build real confidence in how they show up in media spaces. This might mean preparing for interviews, video content, speaking engagements or even live panels, I help you communicate with authority and ease without losing who you are. We work together to refine your message, develop on-camera confidence and handle media interactions with purpose and passion. Media coaching isn’t simply about rehearsing a script, it’s about helping you sound like yourself, just more focused, more prepared and more impactful so that the message that you share with the media reaches the right audiences.
Clients come to me for one-to-one coaching, media training sessions and team workshops. Some are preparing for their first press interview while others are managing visibility around a growing brand. Many are already in the spotlight but want to feel more in control of their message. What they all have in common is this: they know their voice matters. They just want to make sure it’s heard in the right way, by the right people. I support clients through online training and coaching as well as face to face training facilitation.
What is Media Training?
Media training is the process in which individuals or organisations receive dedicated and structured guidance and coaching on how to effectively interact with media platforms and the press. It is designed to prepare individuals so that they can confidently communicate their message, handle interviews, and navigate media platforms in a robust and dynamic way as part of a well thought out media relations strategy.
What is a Media Coach?
I use media training tactics and strategies to coach my clients so that they put themselves in a position of power when they enter media spaces. I am passionate about providing my clients with pragmatic and relevant media training coaching which is in line with social and cultural influences and environments. As a media training coach/media coach I support my clients to improve their media literacy; how to understand, analyse and use the information contained within the vast scope of the media and empower them to effectively communicate using media platforms. I am particularly passionate about media coaching individuals from marginalised communities who are sometimes disempowered by media framing and engagement.
Making sure that you bring your best to a media interview will reap rewards in the future and allow you to capitalise on the content which is created with that interview. Media coaching will give you the confidence that you may find that you are lacking due to fear of failure. Effective media coaching also prepares you for some of the pitfalls that comes with media exposure. Remember that everything you say whether it is written or recorded can make or break your brand, you might go viral for all the right reasons or you could even have a PR crisis for the wrong reasons - knowing how to handle these situations with good quality messaging and communications is important.
Who needs a media coach?
Media training is particularly relevant for public figures, brand ambassadors, spokespersons, executives, creatives, authors and professionals who frequently interact with the media or who find themselves in the spotlight - a media coach gives them the tools to effectively navigate the spotlight. Media coaching is also a great way of preparing oneself for outward facing engagements and events. Good quality media training aims to equip individuals with the skills and knowledge necessary to effectively engage with journalists, reporters and other media representatives and encompasses not only traditional media but new media by way of digital platforms such as podcasts, blogs and online channels. As a media coach I incorporate media training principles to that my clients understand that even when undertaking interviews for TV, Radio, newspapers and magazines; soundbites from those interviews and features can now be shared across social media. This is why an integrated and holistic approach to media coaching is essential and I why I integrate media training tactics into our sessions.
In today's fast-paced digital landscape, media coaching is critical for professionals, creatives and entrepreneurs looking to build a strong personal brand, enhance credibility and effectively communicate their message to their target audiences. Whether engaging with journalists, appearing on podcasts, or delivering speeches, the ability to articulate ideas clearly and confidently can make a significant impact on audience perception, relationship building and reputational management. Media coaching and media training helps individuals master public speaking, refine messaging, and navigate tough questions, ensuring they present themselves as authoritative and composed under pressure.
For entrepreneurs, media training is particularly valuable in shaping brand narratives, attracting investors, and gaining media coverage that drives business growth. A well-prepared spokesperson can turn interviews into powerful PR and marketing opportunities, leveraging media exposure to build trust and establish industry leadership. With the rise of social media and digital content, professionals must also be equipped to handle crisis communication and reputation management, ensuring that any public statements align with their core values and business objectives. For creatives and authors media training enables individuals to have the confidence to develop consistent conversation points and soundbites which can empower them to promote their work effectively and dynamically.
How does media training help with improving communication skills?
Media training can provide insight into the nuances of nonverbal communication, helping professionals and creatives project confidence through body language, tone, and delivery. It also teaches essential techniques such as bridging, flagging, and staying on message, which enables individuals to steer conversations effectively towards their primary objectives. By honing these skills, professionals can avoid common pitfalls such as miscommunication or off-the-cuff remarks that could harm their reputation. Whether you're preparing for a TV interview, launching a new product or appearing on a podcast, your media presence speaks volumes before you say a word. My Media Coaching services are designed to help professionals, executives and entrepreneurs develop a strong, confident, and authentic presence across all media platforms.
Media training empowers professionals, creatives and entrepreneurs to communicate persuasively, maximise media opportunities, and safeguard their brand image. In an era where perception can make or break success, investing in media training and media coaching are not just beneficial it is essential for those who aspire to thrive in competitive industries and stand out from the crowd.
The media training coaching that I offer covers:
Media interview training - Relevant and engaging media interview role play exercises and interview questions.
Brand awareness - Clarity of message pertaining to the brand or core idea of service.
Tone and Public speaking - Tips on the best delivery of your message.
Confidence building - getting over nerves, boosting your self-esteem and maintaining your authenticity/truth.
Personal branding - Understanding who you are and what message you want to share with the media.
Dealing with difficult questions and how to handle potential crises.
Media relations - Understanding the media platforms that you will engage with.
The relationship between social media and the press.
Media coaching and media training can be undertaken for a full day or half day - face to face or remotely - for fees please get in touch. I also work with leadership management schools to train executive leaders and have undertaken media training in the UK and around the world including the USA, UAE, Europe, Africa and Asia. My media training is a combination of the practical steps required to engage with the media as well as media coaching and so whilst we cover the practical perspectives of how the media operates we focus on message delivery, personal brand identity and clarity of communication as opposed to simply interview role-play.
I provide a nuanced approach to media training and media coaching which is vibrant and authentic.
You might also like to book a 1 to 1 session or order my affordable eGuide.
My 5 week programme is also an extremely effective way of preparing for media profiling.
