Personal branding is the process of creating and managing your reputation and image in the public eye. It's important because it helps you stand out in your field, build trust with your audience, and position yourself as an expert or authority. A strong personal brand can lead to more opportunities, whether in business, career advancement, or personal growth.

Common mistakes include being inconsistent with your brand message, neglecting your online presence, failing to engage with your audience, over-promoting yourself, and not staying authentic. Another mistake is not adapting your brand strategy as you and your career evolve. These can dilute your brand and reduce its effectiveness.

PR (Public Relations) plays a crucial role in personal branding by managing your public image and ensuring that your brand message is communicated effectively across various media channels. PR strategies can include press releases, media interviews, social media management, and other efforts to increase visibility, credibility, and positive perception of your personal brand.

Your unique value proposition (UVP) is what sets you apart from others in your field. To identify it, consider your strengths, skills, experiences, and passions. Ask yourself what problems you solve, what makes your approach unique, and why someone should choose you over others. It’s a blend of your expertise, personality, and the value you bring to your audience.

Media training prepares you to effectively communicate your message during public speaking engagements, interviews, or media appearances. It helps you develop key skills such as staying on message, handling tough questions, using body language effectively, and speaking with confidence and clarity. This training ensures that you can present yourself in the best possible light.

A media coach or media training coach is a professional who helps individuals improve how they communicate and present themselves in media settings such as:

• TV interviews

• Radio shows

• Podcasts

• Press conferences

• Online videos or webinars

Their role is to train you to speak clearly, confidently, and persuasively, ensuring that your message aligns with your brand and resonates with your audience.

Media training is the  process in which individuals or organisations receive dedicated and structured guidance and coaching on how to effectively interact with media platforms and the press. It is designed to prepare individuals so that they can confidently communicate their message, handle interviews, and navigate media platforms in a robust and dynamic way as part of a well thought out media relations strategy.

Success in PR and branding can be measured through various metrics such as media coverage, audience engagement, social media growth, website traffic, and brand sentiment. For personal branding, additional metrics might include the growth of your professional network, speaking engagements, or recognition in your industry. The key is to set specific goals and use relevant KPIs (Key Performance Indicators) to track progress.

It's a good idea to review and update your personal brand strategy at least once a year or whenever there are significant changes in your career, industry, or goals. Regular updates ensure that your brand remains relevant, aligned with your current objectives, and reflective of any new skills or experiences you’ve acquired.

Handling negative press or a PR crisis requires a calm and strategic approach which is something that I am expert in as a PR strategist and personal branding coach. First, we assess the situation together and gather all the facts. Respond promptly and transparently, addressing the issue head-on without being defensive. If needed, issue a public apology and outline steps you’re taking to rectify the situation. It’s also crucial to monitor the situation closely and adjust your strategy as necessary. Having a crisis communication plan in place beforehand can greatly mitigate damage to your personal brand.

Yes, I can help you create a media kit. A media kit is a package of information about you and your brand that is provided to journalists and media outlets. It typically includes a bio, professional headshot, press releases, key accomplishments, testimonials, and any recent media coverage. It may also contain details about your products or services, brand story, and contact information.

Media training typically covers several key techniques, including:

• Message Development: Crafting clear, concise, and memorable key messages that align with the organization's goals.

• Bridging: A technique used to steer the conversation back to your key messages when asked challenging or off-topic questions.

• Body Language: Using confident and open body language to reinforce your verbal messages.

• Dealing with Difficult Questions: Strategies for staying calm and composed while answering tough or unexpected questions.

• Mock Interviews: Practicing with simulated interviews to build confidence and refine messaging under pressure.

I also prioritise cultural nuance in the media training that I undertake.

You might need a personal branding coach if you're looking to take control of how you're perceived; online, in your industry, or in the media and align that perception with your goals.

A personal branding coach helps you define, articulate, and elevate your unique value, making you more memorable, credible, and influential.

Why get a personal branding coach?

1. You’re Not Clear on How to Position Yourself

A coach helps you define your strengths, audience, and niche—and package that into a clear, compelling personal brand.

2. You Struggle to Communicate Your Value

You know you're good at what you do—but you're not sure how to talk about it in a way that resonates. A coach helps you craft your story and messaging.

3. You Want to Grow Your Visibility or Influence

Whether it's speaking opportunities, media coverage, or social presence, a personal brand coach creates a roadmap for thought leadership and recognition.

4. You’re in a Career or Business Transition

If you're pivoting industries, stepping into leadership, or launching a venture, your brand needs to evolve—and your coach guides that transformation.

5. You Feel “Stuck” in Your Professional Identity

You’ve outgrown your LinkedIn bio, your website, or your role. A branding coach helps you refresh and realign your professional image.

6. You Want to Stand Out in a Crowded Market

Personal branding gives you a competitive edge by highlighting what makes you different, not just what makes you qualified.

As a Black female motivational speaker based in London, I speak on a range of impactful topics including resilience, personal empowerment, mental health, diversity and inclusion, leadership, personal branding and overcoming adversity. My talks are rooted in lived experience and authentic storytelling, designed to uplift, inspire and drive lasting change in individuals and organisations alike.

All of the above. Yes. I regularly speak at corporate events, educational institutions, enterprise summits, conferences and community initiatives across the UK and internationally. Whether it's a team-building session, diversity and inclusion keynote or student motivation day, I tailor each talk to resonate with the unique goals and audience of your event.

Absolutely. I offer both in-person and virtual motivational speaking sessions. I'm based in London but travel across the UK and globally for events. Virtual keynotes are fully interactive and designed for impact, using professional tools to engage audiences wherever they are.

I moderate a wide range of events, both in-person and virtual, including conferences, corporate summits, panel discussions, literary festivals product launches, fireside chats, and awards ceremonies. Whether it’s a formal business gathering or a more dynamic, creatives, interactive experience, I tailor my approach to match the tone, audience, and objectives of each event.

Audience engagement starts with preparation. I collaborate with event organisers in advance through our event briefing call to understand the theme, goals and audience demographics. During the event, I use techniques like lively introductions, thoughtful transitions, interactive Q&A sessions and audience polling (for virtual events) to maintain energy and flow. My background in live presenting and improvisation allows me to keep things dynamic while staying on schedule and message.

My rates depend on the event type, duration, format (in-person or virtual), location and any pre-event preparation required.

Client are welcome to share their budget in initial conversations and I offer clear pricing packages with no hidden fees. Please get in touch for a custom quote I’m happy to tailor my services to fit your budget and event needs.

I have been booked for event moderation, motivational speaking and training facilitation for clients around the UK and internationally and am available to travel.