Personal Branding Coach | London, UK, USA & International
I'm Ronke Lawal, a personal branding coach, executive presence strategist and training facilitator based in London, working with professionals, executives and organisations across the UK, USA, Europe, Africa and the Middle East. I help ambitious individuals and teams find their voice, own their expertise and show up with confidence, both online and offline. Everything I do sits inside the Visibility Capital framework — the trust, reputation and influence that compounds over a career and determines who gets seen, chosen and remembered. Personal branding is one of the most direct ways to build it: it's the difference between doing excellent work and being known for it, making sure the right people are aware of your expertise before you ever have to make the case for it yourself. Whether you're looking for 1:1 personal brand coaching, a corporate workshop or executive branding support, the goal is always the same, to help you build recognition deliberately, rather than leaving it to chance.
Why I do this work
A few years ago I ran a personal brand training session inside a highly successful global corporation, for a room full of brilliant, senior subject-matter experts. When I asked who felt confident sharing their perspective publicly, only a few hands went up. Most assumed personal branding was for people who'd "already made it" i.e. the well-known CEOs and 7-figure entrepreneurs, not them. That moment stuck with me because I saw myself in them. Earlier in my career I made exactly the same mistake: I thought doing great work was enough and I had to get out of my own way to raise my own visibility. What changed things was realising that personal branding isn't about ego, it's about empowerment, I became passionate about giving people the tools, language and confidence to step out of the background and into their full potential. I became more intentional about my own visibility so I could model it for my clients and I've been doing this work ever since.
I've since coached and trained hundreds of professionals across industries — creatives, C-suite leaders, professionals, consultants, entrepreneurs and in-house teams — and the same doubts come up again and again:
"I don't know how to talk about myself without feeling uncomfortable." "I'm not sure my voice really matters." "How do I become more visible without looking like I'm showing off?"
Everyone has a story worth sharing and insights that can influence, inspire, motivate and open doors, they just haven't been given the tools to express them with confidence. When people feel able to share their expertise online, in the media or from a stage, they don't just build their own careers, they turn their organisations into living, breathing entities powered by real people with real insight.
What I help clients do
Define and strengthen their personal brand and professional reputation
Build executive presence and communicate with confidence, authority and authenticity
Increase visibility and influence across digital and professional spaces, and understand their visibility gaps
Communicate their value clearly and compellingly to the right audiences
Align personal messaging with organisational values without losing their individual voice
Show up consistently and meaningfully, both online and offline
Navigate visibility, leadership and career opportunities with greater confidence
Build authentic influence without compromising their personality or values
I'm not interested in turning anyone into a content machine. Personal branding is about knowing what you stand for, communicating with confidence, showing up consistently and building a reputation that reflects who you really are.
So, what is a personal brand?
Your personal brand is how you're perceived by others - the reputation you build through your unique mix of skills, experience, values and personality, and the way you present yourself both personally and professionally.
In essence, it's the story you tell about yourself and the impression you leave behind: what do people say about you when you leave the room? What do you want them to say? Your personal brand isn't just your qualifications and achievements - it's how you communicate, interact and conduct yourself. As I've written before, hard work alone isn't enough; your personal brand is your business card, and in today's digital world, it's one of your most valuable professional assets. It's more than a polished LinkedIn profile or a well-rehearsed elevator pitch - it's about shaping how the world perceives you and building the kind of credibility that opens doors.
How I work with clients
As a personal branding training facilitator and coach, I help individuals and teams craft authentic, compelling personal brands that drive career and business success — through a mix of 1:1 coaching, corporate workshops and tailored strategy sessions, delivered in person or remotely via Zoom, Teams and Google Meet.
For executives and leaders, I provide tailored coaching for those who want to strengthen their influence, elevate their impact and build genuine executive presence. Sessions cover building a compelling narrative, establishing authority on social media, sharpening public speaking and thought leadership positioning — whether you're stepping into a more senior role or expanding your profile as an industry expert.
For digital presence, I help clients build a consistent, authoritative online footprint that reflects their expertise and reputation — refining messaging across the platforms that matter most to their audience, and implementing strategies that increase visibility, boost engagement and build credibility within their niche.
For 1:1 coaching, each programme starts with your values, strengths and story, and translates them into a brand identity that feels natural rather than performed. You leave with a clear strategy and practical ways to communicate your expertise and grow your visibility, both online and offline. Full programme details, formats and packages are outlined below.
Who personal branding is for?
Entrepreneurs, business owners and creatives
Executives and corporate leaders
Professionals looking to advance their careers
Organisations looking to develop stronger leaders
Anyone who wants to build a stronger professional reputation
My style of coaching and training is engaging, passionate, intentional and direct. I work with clients who want someone open-minded, perceptive and down to earth — and I facilitate internationally and nationally, both online and face to face. I also use my PR and Comms knowledge and expertise to underpin many of the tactical approaches that I encourage my clients to explore which gives my coaching an edge.
What clients say
"Ronke is a genius. Working with her gave me energy, confidence, and conviction — she made me believe I've got this! She offered high support, always reflecting back the best of me and helping me see how I'm perceived externally. She also brought challenge: holding me accountable, asking difficult questions, and forcing me to realise that, ultimately, my biggest blocker was me."
"Ronke's approach is both thoughtful and results-driven. Her coaching sharpened my messaging and boosted my confidence — contributing directly to the successful delivery and strong engagement I experienced with the audience. If you're looking to refine your public image, enhance your visibility, or simply step into your power with clarity and purpose, Ronke is the expert you want to book a consultation with."
Read more client testimonials here.
If you're an individual ready to step into your next chapter, or a company ready to empower your people, get in touch — I'd love to be part of your journey.
Frequently Asked Questions About Personal Branding Coaching
What does a personal branding coach do? A personal branding coach helps you identify what makes you unique, articulate your value clearly and show up consistently across the right platforms and spaces; defining your brand story, strengthening your visibility, and building the confidence to communicate your expertise, whether on social media platforms like LinkedIn, in the media, in the boardroom or on a stage.
How is personal branding coaching different from personal branding training? Coaching is a 1:1 process tailored entirely to your individual goals. Training and facilitation is designed for groups and teams — structured, interactive and built around shared learning outcomes. I offer both, and many corporate clients combine the two for maximum impact.
How much does personal branding coaching cost? Pricing depends on format — 1:1 strategy sessions, multi-week programmes or corporate training and workshops. Full package details and pricing for individual coaching are listed below, or get in touch for a tailored corporate quote.
Who is personal branding coaching for? Anyone who wants to raise their professional profile, communicate their value more confidently or position themselves for new opportunities; entrepreneurs, executives, career changers, creatives and corporate teams. If you've ever thought "I don't know how to talk about myself without feeling uncomfortable," this is for you.
Is personal branding just about social media? No. Your online presence is one part of the picture, but personal branding is really about how you communicate, the reputation you build, the rooms you enter and the impression you leave — both online and in person.
Do you offer personal branding coaching online? Yes. I offer 1:1 coaching and group training both in person and remotely via Zoom, Teams and Google Meet, making my support accessible to professionals and organisations across the UK and internationally.
How long does it take to build a personal brand? It's an ongoing process rather than a one-time project, but most clients notice a real shift in clarity and confidence within the first few sessions. My 5-week programme gives you a strong, actionable foundation; the 3-month deep dive allows for deeper strategy work and sustained momentum.
Do I need a large following to benefit from coaching? Not at all. Many clients start with very little online presence. Coaching isn't about inflating a follower count — it's about getting clear on who you are, what you stand for and how to communicate that with confidence, whether you have 50 connections or 50,000.
What's the difference between a personal brand audit and personal branding coaching? An audit reviews how you currently show up - your online presence, messaging and visibility - to identify gaps and opportunities. It's a great starting point and something I include in my coaching programmes where necessary. Coaching goes further: it's an ongoing, guided process to build your strategy, strengthen your confidence and take consistent action over time. Think of the audit as the diagnosis, and coaching as the treatment plan.
Can personal branding coaching help during a career transition? Yes! In fact it's one of the most powerful times to invest in it. Whether you're moving industries, stepping into a senior role, returning after a career break or launching a business, I help clients reframe their experience, reposition their expertise and show up in their new chapter with clarity and confidence.
How do I know if I need a personal branding coach or a PR agency? They're different but complementary. A PR agency manages your external media presence, press coverage and brand-level reputation. A personal branding coach works with you directly on how you present yourself and communicate your value as an individual. If you want to feel more confident and intentional about your professional identity, start with coaching. If your brand is already clearly defined and you're ready to amplify it, that's when PR support becomes most effective. With a background in both, I can help you work out which is right for you now.
What should I look for in a personal branding coach? Someone whose own visibility and professional reputation reflect the expertise they're offering you, with genuine experience working with people in your context — corporate, entrepreneurial or executive. Credentials matter, but so does chemistry: this work requires honesty and vulnerability, so you need to feel genuinely supported. Read testimonials, watch videos and have an initial conversation before committing to any coach, including me.
Do you work with US-based and international clients? Yes. I work with professionals, executives, entrepreneurs and organisations across the USA and internationally, offering coaching and training remotely and, where appropriate, in person. My international experience helps clients navigate different professional and cultural contexts while building a personal brand that feels authentic to them — whether you're based in New York, Los Angeles, London or elsewhere.
If you'd like to learn more about how I can help, get in touch, book a 1:1 session or explore a longer-term coaching package.
The Personal Brand 5 Week programme is ideal for business owners, entrepreneurs or professionals who are intentional about raising their personal brand visibility and business credibility.
Over the course of 5 dedicated remote sessions we will undertake a deep dive into the practical steps you need to take to improve your personal brand identity and what actions you will need to take in order to achieve them.
This 5 week programme is for you if:
You have been working hard in your sector for many years but do not get the recognition that you feel like you deserve
You are often overlooked for exciting new opportunities in your sector
You are ready for a breakthrough as a leader in your sector
You want to widen your circle of influence beyond the people who currently know you
You are frustrated with the way your online footprint represents you
You do not feel confident that the way you present yourself to the wider community is in alignment with your core goals
You want to play bigger and be more intentional with your visibility.
Clients who have booked this session have left with renewed confidence in their goals and aims; established clarity as it pertains to how they position themselves in their industries and have attracted exciting opportunities which have led to career and business growth. Read what past clients have to say about the personal brand coaching sessions here.
What is included:
Personal branding questionnaire & personal brand mini audit
5 x 60 minute sessions
Working document and strategy framework with an optional 90 day plan sent to client upon request only.
Each week will cover the following:
Week 1: The Power of a Personal brand - how having a strong personal brand can open up new opportunities in your business or career journey.
Identifying your values & Knowing your purpose - Understanding what your brand is and how you can maintain your integrity and authenticity.
Week 2: Using PR to enhance your profile - Using public relations strategies to enhance your public profile.
Week 3: Social Media strategy - How to use social media platforms to raise your visibility. We will undertake a social media audit and unpack which platforms work for you and why.
Week 4: Harnessing your voice - Knowing and understanding what your message is, who your audience is and how to reach them effectively.
Week 5: Measuring Success- Assessing Long term goals and celebrating success.
Due to the holistic nature of our conversations the subjects may change and adapt in the best interests of the client.
Clients who prefer face to face sessions will meet at a location in the Royal Docks/Custom House area of East London.
Personal Brand 3 Month Deep Dive Coaching Package is ideal for business owners, entrepreneurs, creatives or professionals who want to raise their visibility and business credibility through dedicated and intentional personal brand coaching.
This coaching package is for you if:
You have been working hard in your sector for many years but do not get the recognition that you feel like you deserve.
You are tired of doubting yourself and limiting yourself in your sector.
You are often overlooked for exciting new opportunities in your sector.
You are ready for a breakthrough as a leader in your sector.
You have goals that you have buried because of your lack of confidence and are constantly concerned with what other people will think.
You want to widen your circle of influence beyond the people who currently know you.
You are frustrated with the way your online footprint represents you.
You know something is holding you back and need a passionate, honest and pragmatic personal branding coach to take you to the next level.
Clients who have booked this package have left with renewed confidence in their goals and aims; established clarity as it pertains to how they position themselves in their industries and have attracted exciting opportunities which have led to career and business growth. Read what past clients have to say about the personal brand coaching sessions here.
What we will cover over the course of our 3 months:
The Power of a Personal brand - how having a strong personal brand can open up new opportunities in your business or career journey.
Mindset and confidence review - discuss barriers and limitations and how to overcome them.
Harnessing your voice - Knowing and understanding what your message is, who your audience is and how to reach them.
Using PR to enhance your profile - Using public relations strategies to enhance your public profile.
Media training and visibility - how to engage with the press
Identifying your values & Knowing your purpose - Understanding what your brand is and how you can maintain your integrity and authenticity.
Social Media strategy - How to use social media platforms to raise your visibility.
Understanding your audience - unpacking who your audience is and why you want to engage with them
Public Speaking Tips - Advice and guidance on becoming a more confident public speaker.
Measuring Success - Assessing Long term goals and celebrating success.
How it works:
Conducted within 3 calendar months or 12 weeks - must be taken consecutively unless otherwise agreed.
60 minute preparation and brainstorming call - personal branding questionnaire
Two 90 minute coaching calls/face to face meet ups each month or 3 × 1 hour sessions per month
Email check-ins in between calls/meet ups
Assignments and shared document to review progress
Key goals and targets designed to improve progress
Cancellations* must be made within 7 days of order being placed. After which point a refund will be made less a £50 termination fee. This is based on no work being undertaken. If work has already commenced services are not refundable but transferable.
Cancellations on the grounds of a change of business circumstances.
The Personal Brand 1:1 strategy coaching session is ideal for business owners, entrepreneurs and professionals who want to raise their visibility, build credibility and attract the opportunities they deserve.
This 1:1 coaching session is for you if:
You have been working hard in your sector for many years but do not get the recognition that you feel you deserve
You are often overlooked for exciting new opportunities in your sector despite your expertise and experience
You are ready for a breakthrough as a recognised leader in your sector
You want to widen your circle of influence beyond the people who currently know you
You are frustrated with the way your online footprint and digital presence represents you
You are frustrated with the way you are showing up offline and aren't sure how to harness your personal brand identity effectively
You are ready to invest in your personal brand and take consistent, strategic action
What past clients have achieved after booking this personal brand coaching session:
Clients who have booked this session have left with renewed confidence in their goals and aims; established clarity on how to position themselves in their industries; and attracted exciting opportunities which have led to career and business growth. Read what past clients have to say about the personal brand coaching sessions here.
What we will cover in each personal brand strategy session:
The Power of a Personal Brand — How having a strong personal brand can open up new opportunities in your business or career journey
Harnessing Your Voice — Knowing and understanding what your message is, who your audience is and how to reach them effectively
Using PR to Enhance Your Profile — Using public relations strategies to grow your public profile and professional credibility
Identifying Your Values & Knowing Your Purpose — Understanding what your brand stands for and how to maintain your integrity and authenticity as you grow
Social Media Strategy — How to use social media platforms to raise your visibility and build your personal brand consistently online
Public Speaking Tips — Advice and guidance on becoming a more confident and compelling public speaker
Measuring Success — Assessing long-term goals, tracking progress and celebrating milestones
The session includes:
1 or 2 hour GoogleMeet session or telephone call
Face to face sessions are also available at an additional cost (London only) at a suitable location
Written summary of your personal brand strategy following the session
Frequently Asked Questions
What is a personal brand strategy session? A personal brand strategy session is a focused 1:1 coaching call with a personal branding expert. You'll walk away with a clear, actionable strategy for how to position yourself, communicate your value, and grow your visibility both online and offline.
Who is this session for? This session is designed for business owners, entrepreneurs and professionals who want to raise their profile, build credibility in their sector and attract new career or business opportunities.
Is this session available outside London? Yes — sessions take place online via Google Meet or telephone and are available to clients anywhere. In-person sessions in London are available at an additional cost.
What is your cancellation policy? Cancellations must be made within 7 days of placing your order. A refund will be issued minus a £50 termination fee, provided no work has commenced. If work has already begun, sessions are non-refundable but transferable.