Years ago, I stood in front of a room full of incredibly talented professionals who were considered leaders and subject-matter experts in their field, each one brilliant in their own right. I had been brought in to undertake personal brand training within a highly successful global corporation so I assumed that it would be a pretty straightforward session and yet when I asked who felt confident talking about themselves online or sharing their perspective publicly, only one hand went up.
That moment stuck with me not because I was surprised but because I saw myself in them.
Earlier in my business career, I too had assumed that “personal branding” was something reserved for CEOs, highly successful entrepreneurs making 7 figures or simply the kind of people who just love being in the spotlight. I didn’t see it as something for me or for the everyday professionals doing exceptional work behind the scenes. In fact “personal branding” was associated with having a large ego.
But as I started helping others articulate who they were, what they stood for and why it mattered I realised that personal branding isn’t about ego, it’s about empowerment. It’s about giving people the tools, language and confidence to step out of the background and into their full potential and so I made it my mission to do the work to help others see this too. When I came to that powerful realisation I’ve been passionate about that mission ever since.
I’ve worked with professionals across industries; creatives, C-Suite leaders, consultants, entrepreneurs and in-house teams in large organisations and no matter what their job title is, the same theme comes up time and time again:
“I don’t know how to talk about myself without feeling uncomfortable.”
“I’m not sure my voice really matters.”
“How do I become more visible without looking like I’m showing off”
“What if I say the wrong thing?”
These are the questions I love answering because everyone has a story worth sharing; they just don’t know how to do it. Everyone has insights that can influence, inspire and open doors of opportunity if they’re given the support to express them authentically.
When employees feel confident sharing their expertise online, contributing to industry conversations or speaking at events, they don’t just elevate their own careers, they position your organisation as a living, breathing brand powered by real people with real insights.
Most professionals feel uncertain about how much to share because they’re nervous about crossing company boundaries and sometimes there is so much protocol and bureaucracy to overcome in some organisations that it’s difficult to know if they can share anything at all. Not to mention the fact that some don’t realise how valuable their perspective is until they’re invited to own it. But when they are given space to really shine and be visible it can lead to real shifts.
That’s why forward-thinking companies are embracing personal brand training as a way to:
Build thought leadership across teams
Humanise the corporate brand through real employee stories
Increase reach, trust and influence in a crowded marketplace
Attract top talent and deepen client relationships through visible expertise
As an international personal brand trainer and facilitator, I’ve developed sessions and talks that are practical, relevant, inclusive and deeply human. I’m not interested in turning everyone into a content machine I want to help people and I help them to:
Understand and define their personal brand
Communicate their value clearly and confidently
Align their messaging with company values without losing their voice
Show up consistently and meaningfully, both online and offline
Whether I’m working with an executive team or a room full of emerging professionals, my aim is always the same: to spark passion, motivate change, encourage authenticity and give people the tools they need to make their mark.
I’ve seen first-hand what happens when someone realises their voice matters, I’ve had the privilege of watching professionals go from silent contributors to respected thought leaders and experts in their fields. I’ve seen businesses transform as their people begin to share what they know, what they care about and what they believe. This is the heart of personal branding and it’s why I’m so passionate about the work I do.
If you’re an individual ready to step into your next chapter or a company ready to empower your people and elevate your brand I’d love to be part of your journey.
So what is a personal brand?
Your personal brand is how you are perceived by others and the reputation you build for yourself; it refers to the way in which you present yourself to the world, both personally and professionally. It encompasses your unique combination of skills, experiences, values and personality traits which set you apart from others, particularly in your sector or industry.
In essence, your personal brand is the story you tell about yourself to your intended audience and the impression that you leave on them - what do they say when you leave the room? What do you want them to say about you? What do people think about when they consider your expertise, character, reputation and overall image? Your personal brand is not just about your qualifications and achievements but also how you communicate, interact and conduct yourself in various situations. This is why have shared the principle that hard work is not enough - your personal brand is like your very own unique business card; it is how people identify you. I work with clients in improving their personal brand identity and how they are perceived in order to make an impact in their chosen sectors; improving how they communicate with their communities and audiences.
In today’s digital world, your personal brand is your most valuable asset. Whether you're a corporate professional, entrepreneur, or leader, a strong personal brand opens doors to new opportunities, credibility and industry recognition. But personal branding is more than just a polished LinkedIn profile, perfectly curated Instagram page or a well-crafted elevator pitch; it’s about shaping how the world perceives you, how you communicate to your target audience, building a community and standing out in a competitive market and creating meaningful connections that drive success.
Your personal brand is what makes you stand out in an attention-driven world. It defines your reputation, your expertise and the value that you bring to the table. When done right, personal branding enhances your authority, increases trust and makes you the go-to expert in your field without having to “force” people to pay attention to you - people will be drawn to you through your authenticity, your presence, your intention. Whether you’re looking to attract more clients, secure career advancements, or establish yourself as a thought leader, a strong personal brand makes the difference between being overlooked and being in demand.
HOw Do you Build a personal brand?
Many professionals struggle with knowing where to start. How do you tell your story in a compelling way? How do you position yourself effectively across digital platforms? How can you show up in spaces as a confident and dynamic leader? How can you build a brand that feels authentic yet impactful? That’s where I come in. As a seasoned Personal Branding Training Facilitator and personal branding coach, I help individuals and teams craft authentic, compelling and impactful personal brands that drive career and business success. My personal branding training and personal branding coaching programs are designed to equip you with the tools, strategies and confidence needed to elevate your presence and influence in your industry.
Why Personal Branding Matters:
Stand out in your industry and position yourself as a thought leader.
Build trust and credibility with your audience and stakeholders.
Attract high-value clients, employers, or business partners.
Create a consistent, professional online and offline presence.
Strengthen leadership development within organisations.
why personal branding is important for leadership development
Investing in personal branding as part of leadership development is a strategic move for organisations looking to cultivate strong, influential leaders. A well-defined personal brand enhances executive presence, strengthens internal and external communication and fosters trust among stakeholders. When leaders are seen as credible, confident and authoritative, they drive greater business impact and employee engagement.
Corporate branding and reputational management is no longer just about the company and the services or products it offers; it’s about the people who represent it. Organisations that empower their employees to develop strong personal brands benefit from increased visibility, stronger professional networks and a more authentic connection with their audience. Employees who understand how to leverage their personal brand also become more engaged, motivated and aligned with the company’s mission.
By integrating personal branding into leadership development training, businesses create a pipeline of influential leaders who not only enhance the company’s reputation but also drive growth and innovation.
My Key Offerings
1. Personal Branding Masterclasses and workshops
Hands-on workshops designed to help your team define, develop and amplify their personal brands. They will learn how to craft a compelling brand story, optimise their online presence and stand out in their fields.
2. Executive presence and Branding for Leaders
Tailored training for executives and professionals looking to enhance their influence, impact, executive presence and visibility. My workshops and 1:1 coaching sessions refine your personal brand strategy, social media, public speaking presence and thought leadership.
3. LinkedIn & Digital Presence Optimisation
Your digital footprint matters - we can’t get away from the power of social media and digital presence. I help you identify how to create a powerful LinkedIn profile, refine your messaging across relevant social media platforms and implement strategies that boost engagement and authority in your niche.
4. Personal Brand Coaching (1:1 or Group)
A customised coaching programme that helps you build a strong, authentic and sustainable personal brand. Perfect for professionals, entrepreneurs and career changers.
5. Corporate Personal Branding Training
Empower your employees to become brand ambassadors for your company. My personal branding workshops equip teams with personal branding strategies that enhance both individual careers and company reputation.
Who This Is For?
Entrepreneurs, business owners and creatives
Executives & corporate leaders
Professionals looking to advance their careers
Organisations looking to develop stronger leaders
Anyone who wants to build a stronger professional reputation
My style of training and coaching is engaging, passionate and authentic and my clients work with me because they want to work with someone who not only has an open-minded world view but who is also perceptive and down to earth. I am different because I am bold, so if you’re looking for someone unique and breaks away from the status quo I am the right person for you. Read what my clients have to say about me here.
If you would like to learn more about how I can help you get in touch, book a 1 to 1 session or invest in a long term coaching package.
