Whether you’re just about to launch your first book or looking to grow your platform as a published author, your personal brand is an extremely powerful marketing and publicity tool. In today’s attention-driven market, readers connect with people, not just stories. If you have traditional publishing deal you cannot simply rely on your publishing company to do the work of promoting your book, you have to be proactive and intentional. If you have self-published your book this is the perfect inclusion to your overarching marketing and PR strategy. This 5-week intensive coaching programme is designed specifically for authors who are ready to step out from behind the pages and build a personal brand that gets noticed, remembered and followed.
Over the course of 5 weeks we will clearly identify your author goals and develop a strategy to achieve these goals and achieve results. We will work on building an authentic personal brand that reflects your unique voice, story and values. I will show you how to position yourself as a unique voice in your niche, crafting a compelling signature message that resonates with readers and the industry at large. We will also look at tactics that you can use to optimise your online presence and attract more opportunities that align with your mission as an author.
What is included:
30 pre-session mapping call
5 x 60 minute sessions
Working document and strategy framework
What You’ll Gain:
A clear, compelling personal brand that reflects your voice, values and vision as an author
Strategic clarity on how to position yourself in your genre or niche
Confidence in showing up authentically online and offline
Tools to grow your visibility, audience, presence and impact
Each week we will cover the following areas:
Week 1: How to clarify your personal brand identity: Unearthing your story, defining your purpose and discover what sets you apart.
Week 2: Crafting brand messages: Craft a personal brand statement, taglines and messaging pillars. Nail down how to talk about yourself and your books in a way that resonates..
Week 3: Visual & verbal branding: Align your visuals, tone of voice and style across platforms for instant recognition. We will also identify which key creative elements need work i.e. photography, styling etc.
Week 4: Polish your digital presence: Learn how to grow and nurture your audience through email, social media and community. Discover the art of authentic engagement.
Week 5: We pull it all together with a 90-day brand action plan, media opportunities, and tips for maintaining momentum after the programme ends.
Clients who prefer face to face sessions will meet at a location in the royal docks area of East London or a location of your choice subject to covering travel expenses.
Whether you’re just about to launch your first book or looking to grow your platform as a published author, your personal brand is an extremely powerful marketing and publicity tool. In today’s attention-driven market, readers connect with people, not just stories. If you have traditional publishing deal you cannot simply rely on your publishing company to do the work of promoting your book, you have to be proactive and intentional. If you have self-published your book this is the perfect inclusion to your overarching marketing and PR strategy. This 5-week intensive coaching programme is designed specifically for authors who are ready to step out from behind the pages and build a personal brand that gets noticed, remembered and followed.
Over the course of 5 weeks we will clearly identify your author goals and develop a strategy to achieve these goals and achieve results. We will work on building an authentic personal brand that reflects your unique voice, story and values. I will show you how to position yourself as a unique voice in your niche, crafting a compelling signature message that resonates with readers and the industry at large. We will also look at tactics that you can use to optimise your online presence and attract more opportunities that align with your mission as an author.
What is included:
30 pre-session mapping call
5 x 60 minute sessions
Working document and strategy framework
What You’ll Gain:
A clear, compelling personal brand that reflects your voice, values and vision as an author
Strategic clarity on how to position yourself in your genre or niche
Confidence in showing up authentically online and offline
Tools to grow your visibility, audience, presence and impact
Each week we will cover the following areas:
Week 1: How to clarify your personal brand identity: Unearthing your story, defining your purpose and discover what sets you apart.
Week 2: Crafting brand messages: Craft a personal brand statement, taglines and messaging pillars. Nail down how to talk about yourself and your books in a way that resonates..
Week 3: Visual & verbal branding: Align your visuals, tone of voice and style across platforms for instant recognition. We will also identify which key creative elements need work i.e. photography, styling etc.
Week 4: Polish your digital presence: Learn how to grow and nurture your audience through email, social media and community. Discover the art of authentic engagement.
Week 5: We pull it all together with a 90-day brand action plan, media opportunities, and tips for maintaining momentum after the programme ends.
Clients who prefer face to face sessions will meet at a location in the royal docks area of East London or a location of your choice subject to covering travel expenses.
Once you book your sessions they are valid for up to 6 months however it is advisable to take them simultaneously (maximum 2 week gap in between sessions)
