A few years ago, I stood in front of a room full of incredibly talented professionals who were considered leaders and subject-matter experts in their field, each one of them was brilliant in their own right. I had been brought in to undertake personal brand training within a highly successful global corporation so I assumed that it would be a pretty straightforward session and yet when I asked the delegates who felt confident talking about themselves online or sharing their perspectives publicly, only a few hands went up. I asked them if they understood that personal branding was for them and most of them hesitated to respond, the ones that did felt that personal branding was for people who had already achieved their goals. That moment stuck with me not because I was surprised but because I saw myself in them.
Earlier in my business career (before I started running those personal branding sessions), I thought that doing the work was enough and I had to get out of my own way to raise my visibility and personal brand identity. Personal branding was often associated with well known CEOs, highly successful entrepreneurs making 7 figures or simply the kind of people who just love being in the spotlight. I didn’t necessarily see it as something for me even though it was something that I helped my clients with.
But as I started helping others articulate who they were, what they stood for and why it mattered I realised that it was important to make them aware that personal branding isn’t about ego, it’s about empowerment. It’s about giving people the tools, language and confidence to step out of the background and into their full potential and so I made it my mission to do the work to help others see this through the work that I do and also through the example that I set online and offline. I began showing up more frequently and became more intentional with my own personal branding, I realised that there was power in being the active role model for my clients. When I came to that powerful realisation I’ve been passionate about the mission that I set myself ever since; I wanted to be a leading personal branding coach who serves clients across the world and I have not looked back.
I’ve worked with professionals undertaking 1:1 personal brand coaching, online personal brand training facilitation or offline personal branding workshops across industries; creatives, C-Suite leaders, consultants, entrepreneurs and in-house teams in large organisations and no matter what their job title is, the same theme comes up time and time again:
“I don’t know how to talk about myself without feeling uncomfortable.”
“I’m not sure my voice really matters.”
“How do I become more visible without looking like I’m showing off”
“What if I say the wrong thing?”
These are the questions I love answering because everyone has a story worth sharing; they just don’t know how to do it. Everyone has insights that can influence, inspire and open doors of opportunity if they’re given the support to express them authentically. When individuals feel confident sharing their expertise online, contributing to industry conversations via the media or speaking at events; they don’t just elevate their own careers, they position their organisations as living, breathing entities powered by real people with real insights.
Most professionals feel uncertain about how much to share because they’re nervous about crossing company boundaries and sometimes there is so much protocol and bureaucracy to overcome in some organisations that it’s difficult to know if they can share anything at all. Not to mention the fact that some don’t realise how valuable their perspectives are until they’re invited to own it. But when they are given space to really shine and be visible through through personal branding coaching, workshops and visibility training it can lead to real shifts.
As an international personal branding coach and personal branding training facilitator, I’ve developed 1:1 programmes, sessions and talks that are practical, relevant, inclusive and deeply human. I’m not interested in turning everyone into a content machine I want my clients to show up with passion and confidence and I help them to:
Understand and define their personal brand
Communicate their value clearly and confidently
Align their messaging with company values without losing their voice
Show up consistently and meaningfully, both online and offline
Whether I’m working with an executive team, a room full of emerging professionals or undertaking 1:1 personal brand coaching with an entrepreneur; my aim is always the same: to spark passion, motivate change, encourage authenticity and give them the tools they need to make their mark.
I’ve seen first-hand what happens when someone realises that their voice matters, I’ve had the privilege of watching professionals go from silent contributors to respected thought leaders and experts in their fields. I’ve seen businesses transform as their people begin to share what they know, what they care about and what they believe. This is the heart of personal branding and it’s why I’m so passionate about the work I do.
If you’re an individual ready to step into your next chapter or a company ready to empower your people and elevate your brand I’d love to be part of your journey.
So what is a personal brand?
Your personal brand is how you are perceived by others and the reputation you build for yourself; it refers to the way in which you present yourself to the world, both personally and professionally. It encompasses your unique combination of skills, experiences, values and personality traits which set you apart from others, particularly in your sector or industry.
In essence, your personal brand is the story you tell about yourself to your intended audience and the impression that you leave on them - what do they say when you leave the room? What do you want them to say about you? What do people think about when they consider your expertise, character, reputation and overall image? Your personal brand is not just about your qualifications and achievements but also how you communicate, interact and conduct yourself in various situations. This is why have shared the principle that hard work is not enough - your personal brand is like your very own unique business card; it is how people identify you. In today’s digital world, your personal brand is your most valuable asset. Whether you're a corporate professional, entrepreneur, or leader, a strong personal brand opens doors to new opportunities, credibility and industry recognition. But personal branding is more than just a polished LinkedIn profile, perfectly curated Instagram page or a well-crafted elevator pitch; it’s about shaping how the world perceives you, how you communicate to your target audience, building a community and standing out in a competitive market and creating meaningful connections that drive success.
HOw Do you Build a personal brand?
Many professionals struggle with knowing where to start. How do you tell your story in a compelling way? How do you position yourself effectively across digital platforms? How can you show up in spaces as a confident and dynamic leader? How can you build a brand that feels authentic yet impactful? That’s where I come in. As a seasoned Personal Branding Training Facilitator and personal branding coach, I help individuals and teams craft authentic, compelling and impactful personal brands that drive career and business success. My personal branding training and personal branding coaching programmes are designed to equip you with the tools, strategies and confidence needed to elevate your presence and influence in your industry.
why personal branding is important for leadership development
Investing in personal branding as part of leadership development is a strategic move for organisations looking to cultivate strong, influential leaders. A well-defined personal brand enhances executive presence, strengthens internal and external communication and fosters trust among stakeholders. When leaders are seen as credible, confident and authoritative, they drive greater business impact and employee engagement. Corporate branding and reputational management is no longer just about the company and the services or products it offers; it’s about the people who represent it. Organisations that empower their employees to develop strong personal brands benefit from increased visibility, stronger professional networks and a more authentic connection with their audience. Employees who understand how to leverage their personal brand also become more engaged, motivated and aligned with the company’s mission. By integrating personal branding into leadership development training, businesses create a pipeline of influential leaders who not only enhance the company’s reputation but also drive growth and innovation.
My Key Offerings
1. Personal Branding Masterclasses and workshops: Online and Offline Training
My personal branding masterclasses and workshops are designed to give your team the tools, strategies and confidence they need to define, develop and amplify their unique personal brands. In each session, participants are guided through a structured process that helps them uncover their strengths, clarify their values and articulate the qualities that make them stand out with influence and impact. By learning how to craft a compelling and authentic brand story, they gain the ability to communicate their expertise with impact and build stronger connections both online and offline. These workshops go beyond theory, focusing on practical steps to help individuals optimise their online presence across platforms such as LinkedIn and other professional networks. Participants discover how to use content, storytelling and digital positioning to increase their visibility, demonstrate thought leadership and establish credibility in their industries. The result is not only greater individual confidence but also a stronger collective reputation for your organisation.
2. Executive presence and Branding for Leaders
I provide tailored personal branding coaching and training for executives, entrepreneurs, and ambitious professionals who want to strengthen their influence, elevate their impact and cultivate a powerful executive presence. My personal brand coaching is designed for individuals who recognise the importance of visibility and reputation in today’s competitive professional landscape and who want to stand out as credible, authentic leaders in their industries. Through a combination of interactive workshops and 1:1 coaching sessions, I help clients refine every aspect of their personal brand strategy, from building a compelling narrative and establishing authority on social media, to improving public speaking skills, thought leadership positioning and overall communication style.
Whether you are preparing for a leadership role, seeking greater recognition within your organisation or aiming to expand your profile as an industry expert, my insights will give you the tools and confidence to present yourself with clarity and consistency. I offer both online remote personal brand coaching, remote personal brand workshops and in-person “real life” workshops, making my personal branding support accessible wherever you are. Each session is practical, results-driven and tailored to your unique goals, ensuring that you not only develop a strong personal brand but also learn how to maintain and grow it as your career progresses.
3. Digital Presence Optimisation
Your digital footprint matters more than ever and it has become impossible to ignore the impact of social media and online visibility when it comes to building a strong personal brand. The way you present yourself across digital platforms is often the first impression that potential clients, collaborators and employers will have of you, which is why developing a consistent and authoritative online presence is essential. I work with professionals, entrepreneurs and leaders and show them how to create a powerful social media presence that highlights their expertise, showcases their achievements and positions them as trusted voices within their industries. Together we refine your messaging across the social media channels that matter most to your audience, ensuring that your content not only reflects your authentic voice but also aligns with your professional goals. Beyond polishing your profile, I help you implement proven strategies that increase visibility, boost engagement and establish credibility within your niche. Whether you want to attract more clients, secure speaking opportunities or simply expand your influence, my personal brand coaching and personal brand training gives you the tools and strategies to stand out in a competitive digital space and build a personal brand that truly makes an impact.
4. Personal Brand Coaching
My Personal Brand Coaching programmes are designed to help you create a strong, authentic and sustainable personal brand that reflects who you truly are. The programmes gives you the clarity, tools and confidence to position yourself effectively and build credibility in your chosen field. Together we will explore your values, strengths and unique story and translate them into a brand identity that feels natural and powerful.
This personal brand coaching experience is particularly valuable for professionals who want to raise their profile at work, entrepreneurs who need to stand out in competitive markets and career changers who are ready to reposition themselves with confidence. Each session is tailored to your individual goals, ensuring that you leave not only with a clear brand strategy but also with practical ways to communicate your expertise and increase your visibility, both online and offline. By the end of our sessions, you will have a personal brand that resonates with the right audience, supports your long-term ambitions and creates new opportunities for growth and success. I also offer hourly personal brand coaching sessions.
5. Corporate Personal Branding Training
Empowering your employees to become brand ambassadors is one of the most effective ways to strengthen both your company’s visibility and its reputation in today’s competitive marketplace. Through my personal branding workshops, I help teams develop the confidence, clarity, and communication skills they need to present themselves authentically while aligning with your company’s values and goals. When employees understand how to build and showcase their own personal brand, they not only advance their individual careers but also amplify the reach and credibility of your business. By investing in personal branding strategies for your workforce, you create a culture of engaged professionals who represent your company with pride, attract new opportunities, and inspire trust among clients, partners and stakeholders.
Who This Is For?
Entrepreneurs, business owners and creatives
Executives & corporate leaders
Professionals looking to advance their careers
Organisations looking to develop stronger leaders
Anyone who wants to build a stronger professional reputation
My style of training and coaching is engaging, passionate and authentic and my clients work with me because they want to work with someone who not only has an open-minded world view but who is also perceptive and down to earth. I can facilitate training internationally and nationally via online platforms like Zoom, Teams and Googlemeet as well as face to face workshops and seminars. I am different because I am bold, so if you’re looking for someone unique and breaks away from the status quo I am the right person for you. Read what my clients have to say about me here.
If you would like to learn more about how I can help you get in touch, book a 1 to 1 session or invest in a long term coaching package.
