5 Proven Ways to Improve Your Personal Brand and Stand Out in your industry
People buy people and potential customers love to learn about the brains behind a brand. However it's not surprising that many people do not want the limelight that comes from running a successful business. This is understandable; after all with limelight comes a certain level of intrusion that not everyone is comfortable with. Another reason that most people steer clear of boosting their personal brand profile in business is also due to a lack of confidence. As a personal branding coach and event moderator I see what a lack of confidence can do to people who should stand firm in their greatness. If you are confident in your own personal profile and you know for sure that what you have to offer in business is something of value then sharing your story and talents with the world should be effortless. Think about all of the people that you can influence by sharing your story, by showing people what's possible through your own journey. This is an exercise in leadership not ego, by letting people know how great you are you give them a chance to see how great they can be too.
Here are some very simple things that you can do that will give you the courage to boost your personal brand visibility and profile:
Take the time to look and feel good - find the right look for you and work with it confidently. Everyone is different, you don't have to follow trends but if you dress for success then it is a reflection of how much you care about yourself. If you feel good about yourself it shows and it can have a positive impact on how you interact with others too. Be comfortable in your own skin and learn to appreciate who you really are so that your profile speaks for itself.
Take care of yourself - your health is a priority, don't over do things in an effort to accomplish the impossible. If you feel tired, rest. If you feel bored, find something to inspire you. If you feel lonely, speak to someone. When you feel yourself struggling ask for help and support from the people you know and trust. Your mental and physical health is crucial in ensuring that you can give the best of yourself in all areas of life. If you want to boost your personal profile you have to feel emotionally ready to make it happen.
Find your profile ambassadors - Always appreciate those who support, encourage and uplift you. Take the time to share your good news and updates with them and they will be your Personal brand ambassadors. This is particularly effective if you are getting used to sharing your "story", sometimes it's easier to have other people celebrate us, than us celebrating ourselves. Where can you find your profile ambassadors? It can be your mentor, a friend, a business associate even someone you meet on LinkedIn. There are probably plenty of them in your network if you take the time to look.
Network, Network, Network - Attend events, use social media, join a business group. Find ways to meet new people, maintain business relationships and be visible. Networking is work but it works! If you don't know where to start then just ask! There are plenty of opportunities to network if you do the research.
Share your knowledge - There are many ways in which you can share your knowledge with the world as an expert in your field; speak at events, write articles and guest posts, start a blog, become a trustee and join the board of a charity. These are just a few examples but they are powerful if done consistently. Remember: “If you are not proud of who you are why should your customers & clients be?”
If you want to learn how to take control of your business or professional journey why not sign up to my 5 week personal brand programme.
The Personal Brand 1:1 strategy coaching session is ideal for business owners, entrepreneurs and professionals who want to raise their visibility, build credibility and attract the opportunities they deserve.
This 1:1 coaching session is for you if:
You have been working hard in your sector for many years but do not get the recognition that you feel you deserve
You are often overlooked for exciting new opportunities in your sector despite your expertise and experience
You are ready for a breakthrough as a recognised leader in your sector
You want to widen your circle of influence beyond the people who currently know you
You are frustrated with the way your online footprint and digital presence represents you
You are frustrated with the way you are showing up offline and aren't sure how to harness your personal brand identity effectively
You are ready to invest in your personal brand and take consistent, strategic action
What past clients have achieved after booking this personal brand coaching session:
Clients who have booked this session have left with renewed confidence in their goals and aims; established clarity on how to position themselves in their industries; and attracted exciting opportunities which have led to career and business growth. Read what past clients have to say about the personal brand coaching sessions here.
What we will cover in each personal brand strategy session:
The Power of a Personal Brand — How having a strong personal brand can open up new opportunities in your business or career journey
Harnessing Your Voice — Knowing and understanding what your message is, who your audience is and how to reach them effectively
Using PR to Enhance Your Profile — Using public relations strategies to grow your public profile and professional credibility
Identifying Your Values & Knowing Your Purpose — Understanding what your brand stands for and how to maintain your integrity and authenticity as you grow
Social Media Strategy — How to use social media platforms to raise your visibility and build your personal brand consistently online
Public Speaking Tips — Advice and guidance on becoming a more confident and compelling public speaker
Measuring Success — Assessing long-term goals, tracking progress and celebrating milestones
The session includes:
1 or 2 hour GoogleMeet session or telephone call
Face to face sessions are also available at an additional cost (London only) at a suitable location
Written summary of your personal brand strategy following the session
Frequently Asked Questions
What is a personal brand strategy session? A personal brand strategy session is a focused 1:1 coaching call with a personal branding expert. You'll walk away with a clear, actionable strategy for how to position yourself, communicate your value, and grow your visibility both online and offline.
Who is this session for? This session is designed for business owners, entrepreneurs and professionals who want to raise their profile, build credibility in their sector and attract new career or business opportunities.
Is this session available outside London? Yes — sessions take place online via Google Meet or telephone and are available to clients anywhere. In-person sessions in London are available at an additional cost.
What is your cancellation policy? Cancellations must be made within 7 days of placing your order. A refund will be issued minus a £50 termination fee, provided no work has commenced. If work has already begun, sessions are non-refundable but transferable.