How Winning Awards Can Boost Your Personal Brand Visibility
Being nominated for and hopefully winning an award can be great for your business or personal brand. Not only do they emphasize credibility but they offer an opportunity for you to take stock and celebrate your achievements or the achievements of your team. Awards can be a great part of the overall PR mix but more often than not people miss out on the opportunity to use an awards nomination to boost brand visibility .A word of caution however, there seems to be plenty of awards out there, all with a variety of core visions and principles. It can become difficult to know which awards to go for in the midst of so many options but I would recommend that you assess the awards history and consistency. Just because you have been nominated, it doesn't mean that you have to promote the nomination nor should you be pressured into paying for any tickets or tables for an awards that you or your business has been nominated for. Take the time to measure whether the awards match your core ethos and what the purpose of the awards will be on your long term brand vision, always think purpose over ego when it comes to awards. There is no point in winning hundreds of awards if the awards do not lead to new opportunities for growth. Once you have made that clear then go on and spread the word!
Here are a few ways that you can use awards to boost your personal brand visibility.
Media exposure: A press announcement of an award nomination/win within local or industry press can be a great way of raising brand visibility. Not only does it enhance credibility but it can be an inspirational good news story, motivating individuals in your sector to work harder or keep going. Overall awards can be great PR but you have to do the work to make an impact. Make sure that you undertake the necessary media training and media coaching to prepare you for media exposure.
Visual content: One high impact way to boost brand visibility relies on quality visual content; images and videos about the nomination and from the event really make a difference in brand placement. Take the opportunity to refresh your visual content and get good quality images and video content from the event. This is great for social media content and for your website; visual content is always a winning part of personal brand visibility.
Network engagement: Your online and offline tribe/community will increase the reach of your awards announcement by sharing the good news and commenting on your success. This is another great way of boosting brand visibility and further confirms the credibility of the brand. A measure of great PR is not necessarily how we speak about ourselves but how others speak about us. Make sure you send an email to your business database and share across social media when you are nominated and especially when you win.
Sector credibility: An award nomination or win will enhance your credibility in your sector and give your customers/clients even more of a reason to remain loyal to you. Use awards to open new doors of opportunity for your brand such as speaking engagements and increased sales.All in all whether you win or are nominated for an award it is a great way to showcase your brand and celebrate your achievements.
If you need more help with preparing yourself with visibility do not hesitate to book a session with me today.
Personal Brand 3 Month Deep Dive Coaching Package is ideal for business owners, entrepreneurs, creatives or professionals who want to raise their visibility and business credibility through dedicated and intentional personal brand coaching.
This coaching package is for you if:
You have been working hard in your sector for many years but do not get the recognition that you feel like you deserve.
You are tired of doubting yourself and limiting yourself in your sector.
You are often overlooked for exciting new opportunities in your sector.
You are ready for a breakthrough as a leader in your sector.
You have goals that you have buried because of your lack of confidence and are constantly concerned with what other people will think.
You want to widen your circle of influence beyond the people who currently know you.
You are frustrated with the way your online footprint represents you.
You know something is holding you back and need a passionate, honest and pragmatic personal branding coach to take you to the next level.
Clients who have booked this package have left with renewed confidence in their goals and aims; established clarity as it pertains to how they position themselves in their industries and have attracted exciting opportunities which have led to career and business growth. Read what past clients have to say about the personal brand coaching sessions here.
What we will cover over the course of our 3 months:
The Power of a Personal brand - how having a strong personal brand can open up new opportunities in your business or career journey.
Mindset and confidence review - discuss barriers and limitations and how to overcome them.
Harnessing your voice - Knowing and understanding what your message is, who your audience is and how to reach them.
Using PR to enhance your profile - Using public relations strategies to enhance your public profile.
Media training and visibility - how to engage with the press
Identifying your values & Knowing your purpose - Understanding what your brand is and how you can maintain your integrity and authenticity.
Social Media strategy - How to use social media platforms to raise your visibility.
Understanding your audience - unpacking who your audience is and why you want to engage with them
Public Speaking Tips - Advice and guidance on becoming a more confident public speaker.
Measuring Success - Assessing Long term goals and celebrating success.
How it works:
Conducted within 3 calendar months or 12 weeks - must be taken consecutively unless otherwise agreed.
60 minute preparation and brainstorming call - personal branding questionnaire
Two 90 minute coaching calls/face to face meet ups each month or 3 × 1 hour sessions per month
Email check-ins in between calls/meet ups
Assignments and shared document to review progress
Key goals and targets designed to improve progress
Cancellations* must be made within 7 days of order being placed. After which point a refund will be made less a £50 termination fee. This is based on no work being undertaken. If work has already commenced services are not refundable but transferable.
Cancellations on the grounds of a change of business circumstances.