Stop Dimming Your Light to Make Others More Comfortable

How to stop dimming your light - using your personal brand for visibility

There comes a point in all of our lives when we just have to be fully and completely authentic about who we really are. However, far too many of us get caught up in trying to prove ourselves to others and trying to show a more acceptable face to others in order to fit in. This means that people are not truly thriving and living fulfilled lives. What I want to remind you of today is that excellence and greatness comes in many different forms - you can stop dimming your light in order to make others more comfortable. I break this down for my clients when they are looking for personal brand advice and guidance. One of the major blocks to individuals truly harnessing the power of their personal brands worrying about how other people will react to you being your authentic self. Don't let anyone try to reduce you to their estimation of what excellence should look like based on their own preconceptions. Many people have a restricted perception of what success looks like and what it should be, thus sustaining certain systems that are not inclusive or dynamic.  Too many people become uncomfortable when someone comes along to disrupt the status quo, however remember most of the greatest people who have ever lived have always done things differently, they have always gone against the constraints of society.

In my own personal experience, I've been told: "You charge too much", "You're so loud", "You're shorter than I expected", "you're bossy" and more because people want to devalue me, silence me, make me feel insecure and make me hide and for a while I've believed them. In the early years of my business I struggled with pricing, toning down my personality even my appearance (because apparently only tall people can be leaders 😒). But when I realised that all of those questions/comments had absolutely nothing to do with me, I accelerated and truly shined!  They were about other people not being willing to cope with someone's ability to bring their authentic selves to spaces. Don't let someone's limited way of thinking, their inability to feel comfortable around your authentic self become how you define yourself! Even learning how to use your voice through public speaking is a way that will enable you to shine and thrive in new spaces.  When you realise that your greatness is not determined by what others think of you, you'll thrive. So stop dimming your light to make others more comfortable. 

It may take a while...but you will learn how to truly be yourself, fully and completely. Get in touch if you want to improve your personal brand or your public speaking skills.


Personal Brand 3 Month Deep Dive Coaching Package
from £1,500.00

Personal Brand 3 Month Deep Dive Coaching Package is ideal for business owners, entrepreneurs, creatives or professionals who want to raise their visibility and business credibility through dedicated and intentional personal brand coaching.

This coaching package is for you if:

  • You have been working hard in your sector for many years but do not get the recognition that you feel like you deserve.

  • You are tired of doubting yourself and limiting yourself in your sector.

  • You are often overlooked for exciting new opportunities in your sector.

  • You are ready for a breakthrough as a leader in your sector.

  • You have goals that you have buried because of your lack of confidence and are constantly concerned with what other people will think.

  • You want to widen your circle of influence beyond the people who currently know you.

  • You are frustrated with the way your online footprint represents you.

  • You know something is holding you back and need a passionate, honest and pragmatic personal branding coach to take you to the next level.

Clients who have booked this package have left with renewed confidence in their goals and aims; established clarity as it pertains to how they position themselves in their industries and have attracted exciting opportunities which have led to career and business growth. Read what past clients have to say about the personal brand coaching sessions here.

What we will cover over the course of our 3 months:

  • The Power of a Personal brand - how having a strong personal brand can open up new opportunities in your business or career journey.

  • Mindset and confidence review - discuss barriers and limitations and how to overcome them.

  • Harnessing your voice - Knowing and understanding what your message is, who your audience is and how to reach them.

  • Using PR to enhance your profile - Using public relations strategies to enhance your public profile.

  • Media training and visibility - how to engage with the press

  • Identifying your values & Knowing your purpose - Understanding what your brand is and how you can maintain your integrity and authenticity.

  • Social Media strategy - How to use social media platforms to raise your visibility.

  • Understanding your audience - unpacking who your audience is and why you want to engage with them

  • Public Speaking Tips - Advice and guidance on becoming a more confident public speaker.

  • Measuring Success - Assessing Long term goals and celebrating success.

How it works:

  • Conducted within 3 calendar months or 12 weeks - must be taken consecutively unless otherwise agreed.

  • 60 minute preparation and brainstorming call - personal branding questionnaire

  • Two 90 minute coaching calls/face to face meet ups each month or 3 × 1 hour sessions per month

  • Email check-ins in between calls/meet ups

  • Assignments and shared document to review progress

  • Key goals and targets designed to improve progress

Cancellations* must be made within 7 days of order being placed. After which point a refund will be made less a £50 termination fee. This is based on no work being undertaken. If work has already commenced services are not refundable but transferable.

Cancellations on the grounds of a change of business circumstances.

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How To Get Over the Fear of Failure And Go After What You Want

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How to Repurpose Content for Maximum Visibility: 9 Creative Ways to Get More Reach Without Creating More Content