How to Use LinkedIn for Personal Branding to Build Visibility, Authority and Opportunities
I like LinkedIn, I like it a lot - it’s a great platform for raising visibility and building strong connections through networking. I have shared quite a few pieces and videos on how to use LinkedIn effectively and regularly urge my clients to use it to boost their personal brand visibility.
LinkedIn is a powerful platform for building and promoting your personal brand - it might not be as “sexy” as some of the other social media platforms but it is effective particularly when it comes to highlighting thought leadership. I made a joke that I could become a LinkedIn influencer and whilst I may not technically be an influencer as such I utilised some key tactics to boost my visibility on the platform which have not only attracted more clients but also increased my reach as a PR pro.
Check out my video here:
Here are a few ideas that you can immediately incorporate in order to use LinkedIn effectively to enhance your personal brand:
Be daring and original - social media relies heavily on human engagement and human beings require content that will make them stop scrolling. Think about the visuals and the words that you are using within your LinkedIn posts which will make people pause, comment and share. The magic is in understanding what your audience wants to see, what matters to them and what they will react to. This does not mean that you have to be controversial but it does mean that you have to be original, bold and daring.
Make sure your profile is up to date and clear - Create a comprehensive and professional profile that highlights your skills, experience, and achievements. Use a high-quality profile picture and write a compelling headline and summary that showcase your personal brand.
Don’t be afraid to show off your expertise - Regularly share insightful and relevant content related to your industry or area of expertise. This can include articles from publications that are interesting, blog posts you have written, industry news, or thought leadership pieces. Demonstrate your knowledge and establish yourself as an authority in your field. You can also use the video function - record yourself sharing insights or offering advice - video content on linkedin does very well. But while you’re busy sharing your own content don’t forget to actively engage with others by commenting, liking, and sharing their content. Join relevant LinkedIn groups and participate in discussions. Connect with professionals in your industry, colleagues, and thought leaders. Building a strong network can enhance your visibility and open doors to new opportunities.
Publish LinkedIn articles - LinkedIn allows you to publish long-form articles directly on the platform. Leverage this feature to share in-depth content, industry insights, or your own experiences. Publishing articles can boost your credibility and visibility.
Request and provide recommendations - Request recommendations from colleagues, clients, or mentors who can speak to your skills and expertise and serve as very useful testimonials for prospective clients or employers. These recommendations add social proof to your profile. Additionally, take the time to provide thoughtful recommendations for others you have worked with - remember LinkedIn is a networking platform and use it to maintain mutually beneficial relationships.
Share professional achievements - Regularly update your profile with professional achievements, such as certifications, awards, or completed projects. This helps to establish credibility and adds value to your personal brand.
Monitor your online presence - Keep a close eye on your LinkedIn notifications and messages. Respond to inquiries, comments, and connection requests but also use it as a way of spring cleaning your profile. Regularly review and manage your privacy settings to ensure your personal brand is being presented consistently, authentically and professionally.
Much like all the other social media platforms, consistency is key when using LinkedIn for personal branding. Regularly update your profile, engage with your network, and share valuable content to maintain a strong personal brand presence on the platform which will lead to ongoing business and professional opportunities.
Personal Brand 3 Month Deep Dive Coaching Package is ideal for business owners, entrepreneurs, creatives or professionals who want to raise their visibility and business credibility through dedicated and intentional personal brand coaching.
This coaching package is for you if:
You have been working hard in your sector for many years but do not get the recognition that you feel like you deserve.
You are tired of doubting yourself and limiting yourself in your sector.
You are often overlooked for exciting new opportunities in your sector.
You are ready for a breakthrough as a leader in your sector.
You have goals that you have buried because of your lack of confidence and are constantly concerned with what other people will think.
You want to widen your circle of influence beyond the people who currently know you.
You are frustrated with the way your online footprint represents you.
You know something is holding you back and need a passionate, honest and pragmatic personal branding coach to take you to the next level.
Clients who have booked this package have left with renewed confidence in their goals and aims; established clarity as it pertains to how they position themselves in their industries and have attracted exciting opportunities which have led to career and business growth. Read what past clients have to say about the personal brand coaching sessions here.
What we will cover over the course of our 3 months:
The Power of a Personal brand - how having a strong personal brand can open up new opportunities in your business or career journey.
Mindset and confidence review - discuss barriers and limitations and how to overcome them.
Harnessing your voice - Knowing and understanding what your message is, who your audience is and how to reach them.
Using PR to enhance your profile - Using public relations strategies to enhance your public profile.
Media training and visibility - how to engage with the press
Identifying your values & Knowing your purpose - Understanding what your brand is and how you can maintain your integrity and authenticity.
Social Media strategy - How to use social media platforms to raise your visibility.
Understanding your audience - unpacking who your audience is and why you want to engage with them
Public Speaking Tips - Advice and guidance on becoming a more confident public speaker.
Measuring Success - Assessing Long term goals and celebrating success.
How it works:
Conducted within 3 calendar months or 12 weeks - must be taken consecutively unless otherwise agreed.
60 minute preparation and brainstorming call - personal branding questionnaire
Two 90 minute coaching calls/face to face meet ups each month or 3 × 1 hour sessions per month
Email check-ins in between calls/meet ups
Assignments and shared document to review progress
Key goals and targets designed to improve progress
Cancellations* must be made within 7 days of order being placed. After which point a refund will be made less a £50 termination fee. This is based on no work being undertaken. If work has already commenced services are not refundable but transferable.
Cancellations on the grounds of a change of business circumstances.