How to Get the Most Out of Your Media Coverage: Strategies for Maximum Visibility
Many business brands seek media profiling as a way to enhance their brand visibility and credibility to their target audience. Earned media coverage through media relations is a great way to gain brand recognition and establish a strong reputation for your business and can work side by side with your overall PR, communications and marketing strategy. Achieving press coverage for your business or personal brand is exciting but the work doesn't just end when you achieve the coverage.
Let the people know about your coverage - You have to make sure that you amplify the coverage and monitor audience response and reaction to it. Of course the media outlets already have the key target audiences that you want to reach but there's nothing wrong with amplifying the coverage you gain particularly to your own captive audience on social media; not only does this reinforce the messages that is being relayed through the feature/profile but it also ensures that the coverage gets as wide a reach as possible.
Get ready for "fame" - You have to be ready for the exposure that comes from media coverage, the larger the platform the bigger the impact it may have on your business. Are you thinking strategically about how you are positioning yourself in front of the media? If your coverage goes viral in this digital era is your business ready to harness the impact of this new found popularity? Are you ready to harness the impact for your own personal brand?
Think small - By this I mean think about the minor as well as the major elements of the media. Are you also thinking beyond the obvious, mainstream media doesn't have to be the main and only thing but when you do achieve that level of coverage have you undertaken all the detailed assessments to ensure that you can take advantage of coverage. You can achieve lots of media coverage which can have little impact on your business if you don't know how to use it, in this video I provide some tips on how to use it and make as much of an impact as possible.
If you want to learn some of the basics to achieving media coverage order my eGuide.
This 5 week media training programme is ideal for any brand ambassadors, professionals, public figures or business owners who will be undertaking media interviews for the first time or anyone who needs to improve on their delivery.
After working with me you will become more confident in how you speak to journalists and members of the press. You will get a better understanding of how the press works and how to answer questions about your area of expertise with confidence and clarity. You will feel empowered and safe throughout our sessions and will take away practical tips to solidify your understanding of how to speak to the press.
This is for you if:
You are being approached to engage with the press and are uncertain about the message you want to relay
You have a new product or service which you need to promote and want to actively engage with the media
You are ready to improve your visibility beyond social media
You have a story that you want to share with the world and are uncertain about how to share it
You want to prepare yourself for media profiling in a confident and dynamic way without losing touch with your authenticity
Clients who have booked this session have left with the confidence to engage with the media and actively use their voice across multiple platforms in an authentic and engaging way. My clients have established clarity of voice and message which has allowed them to have a lasting impact when they engage with the media. Read what past clients have to say about the media training sessions here.
What is included:
Media training questionnaire
30 minute pre-session mapping call
5 x 60 minute sessions
Working document and strategy framework
The programme is conducted remotely and over the course of 5 weeks the media training will cover:
Week 1: Media relations - Understanding the media platforms that you will engage with
Week 2: Tone and Public speaking - Tips on the best delivery of your message.
Week 3: Confidence building - getting over nerves, boosting your self-esteem and maintaining your authenticity/truth. Clarity of message pertaining to the brand or core idea of service.
Week 4: Personal branding - Understanding who you are and what message you want to share with the media.
Week 5: The relationship between social media and the press.
We will also undertake scenarios in which you will learn how to handle various stages of media attention - including role play, crisis management and interview practice.
Clients who prefer face to face sessions will meet at a location in the royal docks area of East London.