6 Proven Ways to Turn Your Online Community into Loyal, Paying Customers
As an, your personal brand is one of your most powerful assets especially when it comes to monetising your online presence. You’ve built a thriving community on social media or through your email list, but now the challenge is converting that loyal following into paying clients. In today's competitive digital landscape, people don’t just buy services they buy into the person behind the brand which is why personal branding is so important. Authenticity, consistent messaging and strategic engagement are crucial.
I love the immense potential of social media, there are so many opportunities to build a community of supporters, friends and even brand ambassadors using social media. For too long people have discredited social media as not being a "serious" way of building a business and just another noisy distraction from achieving tangible goals. This couldn't be further from the truth. Social media is not only a powerful tool in PR, Communications and Marketing but it can also lead to high returns if you are strategic and smart about how you use your online presence. When it comes to selling online, many people are uncomfortable because they don't want to sound too much like "sales". But sales can be sexy especially if what you have to offer is high quality and adds value to your online community's life.
Here are 6 ways that you can turn your online community into paying customers:
Keep reminding people of what you have to sell: You would be surprised how often people forget what you do, even if you have a really good profile people need to be remind. Do not hesitate to just share an update reminding people of what you do and what you have to offer. It is a simply as that.
Make it easy for people to spend their money: Include a link in your bio and with any relevant updates that you share. Make it easy for people to find out how to buy from you, if they have to spend too long looking then the chances for conversion are reduced pretty quickly.
Don't be shy: If you have achieved something great, do not hesitate to share your good news story and to celebrate online so that your online community can celebrate with you and it also adds further credibility to your personal brand image.
Be multi-dimensional and authentic: As you share your business and brand message be authentic without being restrictive and really harness your personal brand. If you become too one dimensional and repetitive there is a risk that people will become weary of your sales communications online particularly if it is all one-sided. Be open to sharing other people's news and stories without expectation.
Always be grateful: Thanking members of your community who have already been customers is a great way of letting other members of your online community know that you are grateful for their support. Gratitude, online and offline leads to abundance.
Be consistent: If you are consistently sharing your business brand news and and updates after a while people are more like to not only remember you but also trust that you will be able to deliver. Be consistent with your online community in order to build the level of trust and loyalty which will make them feel confident enough to spend money with you.
I hope these points help and if you enjoyed these points make sure to share or order one of my eGuides!
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