How To Use LinkedIn to Raise Your Personal Brand Profile
Many people join LinkedIn without understanding why or how to use the platform. It is a great platform that can be used to build and maintain business relationships as well as being a great source to spot new opportunities. It is also a very good means of sharing your own updates to a captive audience and build your personal brand. You can use LinkedIn to build you personal brand but you have to be consistent and committed to using it.
In the video below I provide you with 6 tips that should help you to raise your brand visibility and brand profile on LinkedIn. By using the steps I outline in this video you should become more confident in using LinkedIn. A few quick points before you watch the video:
Make sure you keep your profile page and bio up to date - it is an "active resume" so you need to ensure that it is accurate with as many of your career and business posts and positions as possible.
Ensure that you have a decent headshot - try as much as possible to have a good quality image on your profile. I would suggest investing in the services of a photographer but if your budget is limited take a picture with good lighting or ask someone to do so for you. Make sure it is a clear shot with a welcoming facial expression.
Update your status with pertinent news and updates that are relevant to your brand but also useful to your network. This can include blog posts from your website or trending stories from within your industry. If you need some ideas on what to post you can find some here.
Try not to "overshare" - it has a very different style than Facebook and more often than not it is people who are acquaintances who are your connections however some people do like to see the real you and I have seen that posts which tell a story do very well. You can tell your personal story (if you are comfortable) as long as it is tied to your business objectives or you can tell a business story.
Only add/connect with people that you feel are relevant to your business/brand or people who you have met and want to keep in touch with - a catch all approach to LinkedIn means that if you add everyone not only does it become noisy but it loses its impact in the long run!
LinkedIn can be a powerful social media platform which you can use to promote your business and yourself! Use it! It's free.
This updated video provides some personal insights into how I improved my LinkedIn presence.
Connect with me on LinkedIn!
The Personal Brand 5 Week programme is ideal for business owners, entrepreneurs or professionals who are intentional about raising their personal brand visibility and business credibility.
Over the course of 5 dedicated remote sessions we will undertake a deep dive into the practical steps you need to take to improve your personal brand identity and what actions you will need to take in order to achieve them.
This 5 week programme is for you if:
You have been working hard in your sector for many years but do not get the recognition that you feel like you deserve
You are often overlooked for exciting new opportunities in your sector
You are ready for a breakthrough as a leader in your sector
You want to widen your circle of influence beyond the people who currently know you
You are frustrated with the way your online footprint represents you
You do not feel confident that the way you present yourself to the wider community is in alignment with your core goals
You want to play bigger and be more intentional with your visibility.
Clients who have booked this session have left with renewed confidence in their goals and aims; established clarity as it pertains to how they position themselves in their industries and have attracted exciting opportunities which have led to career and business growth. Read what past clients have to say about the personal brand coaching sessions here.
What is included:
Personal branding questionnaire & personal brand mini audit
5 x 60 minute sessions
Working document and strategy framework with an optional 90 day plan sent to client upon request only.
Each week will cover the following:
Week 1: The Power of a Personal brand - how having a strong personal brand can open up new opportunities in your business or career journey.
Identifying your values & Knowing your purpose - Understanding what your brand is and how you can maintain your integrity and authenticity.
Week 2: Using PR to enhance your profile - Using public relations strategies to enhance your public profile.
Week 3: Social Media strategy - How to use social media platforms to raise your visibility. We will undertake a social media audit and unpack which platforms work for you and why.
Week 4: Harnessing your voice - Knowing and understanding what your message is, who your audience is and how to reach them effectively.
Week 5: Measuring Success- Assessing Long term goals and celebrating success.
Due to the holistic nature of our conversations the subjects may change and adapt in the best interests of the client.
Clients who prefer face to face sessions will meet at a location in the Royal Docks/Custom House area of East London.