What You Should Do if You Go Viral
In today's digital era going viral is not impossible and in fact it is happening more and more frequently as new media has become more popular than traditional media. It is a fascinating occurrence which is, more often than not, unpredictable and this is what makes it so exciting. Everyone wants to know how to go viral and whilst it is possible to create the framework and conditions for virality through tribe building for example, if we were able to measure or predict the ability to go viral too much it would lose its essence and that sense of collective enthusiasm. Brands and media outlets try to tap into this sensation and if done correctly it works but if forced down people's throats it can come across as inauthentic. The beauty of "viral sensations" is that they can just be normal people (sometimes influencers who already know what their audience wants and so have been very strategic) who share content at the right moment on social media.In this video I offer some guidance on how you can deal with going viral and what you should do to capitalise on your moment in the spotlight. Going viral does not guarantee long benefits unless you are willing to do the work and remember that you have to learn how to handle the sudden fame that comes with going viral. You don't have to necessarily hire a publicist but you should definitely consider investing in media training. I made this video so that when the news cycles move on you have strategies and steps to ensure that you can take advantage of your "15 minutes of online fame":
As a media coach and personal branding coach I use real world examples to bring my work to life.
Here are a few recent viral example clips that have lead to some exciting opportunities and exposure for the people involved.
This adorable video of Zoe Turner trying to speak to get Alexa to play her favourite song "Baby Shark" and it soon went viral across social media and achieved plenty of press coverage:
Osh with "My Yé Is Different To Your Yé" has had extensive media coverage from a viral clip that was posted on his instagram (which has since been removed) and might even end up with a music contract. Who knows? This twitter post suggests that the future is bright:
Oh, you thought that was it #ThisSidepic.twitter.com/jVxQnAx5rS
— OSH (@oshthisside) November 11, 2018
The Kupe Boys went viral with this clip of them doing the Kupe Dance Challenge - their online influence has gone through the roof and they have gone on international tour...
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This 1:1 media training coaching session is ideal for any brand ambassadors, professionals, public figures or business owners who will be undertaking media interviews or public speaking for the first time or who needs to improve on their delivery.
After working with me you will become more confident in how you speak to journalists and members of the press. You will get a better understanding of how the press works and how to answer questions about your area of expertise with confidence and clarity. You will feel empowered and safe throughout our sessions and will takeaway practical tips to solidify your understanding of how to speak to the press.
This media training coaching session is for you if:
You have been approached to engage with the press and are uncertain about the message you want to relay
You want to improve how you articulate yourself to the media
You have a new product or service which you need to promote and want to actively engage with the media
You are ready to improve your visibility beyond social media
You have a story that you want to share with the world and are uncertain about how to share it
Clients who have booked this session have left with the confidence to engage with the media and actively use their voice across multiple platforms in an authentic and engaging way. My clients have established clarity of voice and message which has allowed them to have a lasting impact when they engage with the media. Read what past clients have to say about the media training sessions here.
The training will cover:
Brand awareness - Clarity of message pertaining to the brand or core idea of service.
Tone and Public speaking - Tips on the best delivery of your message.
Confidence building - getting over nerves, boosting your self-esteem and maintaining your authenticity/truth.
Personal branding - Understanding who you are and what message you want to share with the media.
Media relations - Understanding the media platforms that you will engage with.
The relationship between social media and the press.
How to handle a crisis.
We will also undertake scenarios in which you will learn how to handle various stages of media attention - including role play and interview practice. It will include a 1 or 2 hour video call or face to face Session and written follow up summary.
Cancellations* must be made within 7 days of order being placed. After which point a refund will be made less a £50 termination fee. This is based on no work being undertaken. If work has already commenced services are not refundable but transferable. Cancellations on the grounds of a change of business circumstances.