Visibility and Leadership: Building a Personal Brand that Works For you
Image courtesy of Nurture Network - Photography by Larissa Matias
Nurture Network Live ’26 in January was my first in person event of the year and what a way to kick things off. When Marie-Claire Frederick invited me to be part of the event, I knew it would be special and I was not disappointed.
Image courtesy of Nurture Network - Photography by Larissa Matias
I shared the stage with Rebecca Schnauffer on a panel titled “Visibility and Leadership: Building a Brand That Works for You,” moderated by Alys Key. The conversation was rich, honest and packed with insight, but one theme kept coming up: confidence and consistency are hallmarks of visibility, yet they are not enough on their own. Real visibility is about how people experience you when you are not in the room. It is about how your work, judgment and presence resonate long after you have left a space. It shows up in the trust and respect you build through deliberate action over time.
Visibility has to be intentional and values led if it is going to sustain you. Yes, you have to show up but you cannot pretend to be someone you are not. You have to be clear about what you want and who you are. It is not about chasing attention or clout. It is about building a reputation that stands for something and is genuinely meaningful.
Listening to Rebecca’s perspective, shaped by years of navigating senior leadership spaces, reinforced something I see constantly in my own work. The people who are most visible are rarely accidental about it. They are thoughtful about how they show up and clear about the standards they set around their expertise and integrity. As a PR specialist and personal branding coach, conversations like this always reaffirm why this work matters. Visibility is not about ego or self-promotion for the sake of noise. It is about measured, thoughtful positioning and influence. It is about making sure your contribution is understood and your expertise is recognised in a way that speaks volumes even when you are not physically present.
A strong personal brand works for you when it carries your reputation into rooms before you arrive and continues speaking for you after you leave. That kind of visibility creates alignment, attracts the right opportunities and builds long term influence rooted in credibility.
Well done to the Nurture Network team for creating space for such an open and strategic conversation. I genuinely wish we had more time to go even deeper into the topic. I am glad that I was able to contribute to a dialogue that treats visibility as something strategic, human and deeply connected to values, rather than noise for the sake of being seen. That is where real leadership lives, and that is the kind of brand that truly works for you.
