How to Use Social Media Effectively to grow Your personal Brand
Social media is one of the most effective ways in which businesses and individual brands can communicate with multiple audiences and it make an impact on their reputations, customer relations and even overall sales. Too often people complain that they can't keep up with platforms like Instagram, Facebook, LinkedIn and Twitter/X but when using them for business remember that your intention has to be clear, you do not have to be on every single platform in order to make an impact.
If you focus on the platforms that your customers/clients engage with you the most on and the social media platform which can make an impact on your business brand you will see that using social media can be a great way to raise your personal brand visibility. It really is not complicated but some people spend too much time trying to over-complicate things and become easily distracted or despondent when they do not see immediate results. Remember that there are so many tools out there to help you to automate and manage your platforms find one that suits your needs; here are just a few recommendations:
Buffer - A dynamic multi-platform, very easy to use and great for automation
HootSuite - Social media management platform which allows you to manage multiple accounts.
Dlvr.it - a powerful automation platform which allows you to share content
Commun.it - a community management platform which allows you to engage with your follows and monitor your list of followers/who you follow.
Much like anything in life once you learn how to use a platform and get into the habit of using it (mindfully) you will start to see an impact without feeling overwhelming. Remember you control social media, don't let it control you! In this video I provide some straightforward advice on how to use social media mindfully without becoming overwhelmed by it!
I have also written the How To Use Social Media Effectively eGuide to help entrepreneurs understand the power and impact of social media in their communications mix. It offers useful advice, tips and ideas and is a working document which should actively be used alongside a PR/Comms Strategy. This short and comprehensive guide will provide you with the necessary tools you need to start using social media effectively to build your business or personal brand.In this guide you will learn the following:
Types of Social Media Platforms
Choosing The Right Platform for Your business
Tools to Manage Social Media
Understanding Social Media Language
How to create Your Social Media Tribe
How to have fun and save time
The primary aim is to USE this guide, this may not give you all the answers but it can give you the energy to find your voice in the noisy social media world! Buy a copy today: http://www.ariatupublicrelations.com/ariatupreguides/socialmedia
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This personal branding and visibility strategy day (7 hours) is ideal for business owners, entrepreneurs, creatives or professionals who want to raise their visibility and business credibility through dedicated and intentional personal brand coaching but have limited time to commit to ongoing coaching or simply want an intensive coaching session.
This coaching package is for you if:
You have been working hard in your sector for many years but do not get the recognition that you feel like you deserve.
You are tired of doubting yourself and limiting yourself in your sector.
You are often overlooked for exciting new opportunities in your sector.
You are ready for a breakthrough as a leader in your sector.
You have goals that you have buried because of your lack of confidence and concern with what other people will think.
You want to widen your circle of influence beyond the people who currently know you.
You are frustrated with the way your online footprint represents you.
You know something is holding you back and need a passionate, honest and pragmatic coach to take you to the next level.
Clients who have booked this package have left with renewed confidence in their goals and aims; established clarity as it pertains to how they position themselves in their industries and have attracted exciting opportunities which have led to career and business growth. Read what past clients have to say about the personal brand coaching sessions here.
What we will cover over the course of the day:
The Power of a Personal brand - how having a strong personal brand can open up new opportunities in your business or career journey.
Mindset and confidence review - discuss barriers and limitations and how to overcome them.
Harnessing your voice - Knowing and understanding what your message is, who your audience is and how to reach them.
Using PR to enhance your profile - Using public relations strategies to enhance your public profile.
Media training and visibility - how to engage with the press
Identifying your values & Knowing your purpose - Understanding what your brand is and how you can maintain your integrity and authenticity.
Social Media strategy - How to use social media platforms to raise your visibility.
Understanding your audience - unpacking who your audience is and why you want to engage with them
Public Speaking Tips - Advice and guidance on becoming a more confident public speaker.
Measuring Success - Assessing Long term goals and celebrating success.
How it works:
Pre-session mapping call and personal brand audit
7 hours of intensive personal branding and visibility coaching
Brainstorming and idea creation
Personal brand audit
Tangible measures to activate change
Framework to use post session
Client also receive a 60 minute photoshoot on the day at no additional cost, if for any reason the photographer is unavailable you can schedule a separate time slot. For sessions conducted remotely please send dates and times for availability for photoshoot. The 60 minutes is deducted from the 7 hour working day - if you decide not to undertake a photo shoot you will remain on the same schedule for a full day of coaching.
Lunch is included in the price for face to face sessions.
Face to face meetings can be held at a location of the client’s choice as long as there is minimal disruption - it can not be undertaken in a private residence. Travel expenses for outside London/UK must be paid by client.
Cancellations* must be made within 7 days of order being placed. After which point a refund will be made less a £50 termination fee. This is based on no work being undertaken. If work has already commenced services are not refundable but transferable.
Cancellations on the grounds of a change of business circumstances.