Why Small Consistent Actions Build Powerful Personal Brands Over Time
Quite often when people are working towards their goals they take shortcuts for a number of reasons but one of them is based on their own boredom with the hard work that it takes to get to success. We all want everyday to be fun and games, particularly when we are working towards are goals in business and in life. Whilst passion and satisfaction are the overall aims in terms of how we feel about what we do, it is unrealistic to expect every single day to be fun. There will be days in business and in life when you have to attend a meeting, read a book, having a conversation, even meet a person, send an email that just is not particularly interesting but you have to remember that sometimes we have to do the boring things now to get great things later. I remember once someone was trying to tease me in secondary school because I always completed my homework on time (the very basic requirement of attending school but anyway) and before I had the chance to respond the teacher replied "Well she might be doing what you think is boring now but she will be rewarded for it all later." That teacher was absolutely right! Doing the work always leads to great rewards - and do not get me wrong I know that in this world of opportunity and privilege there will always be shortcuts, but if you can at least back everything up with consistent effort then your success will last much longer.
When it comes to building a personal brand, it’s easy to crave overnight success but the truth is, real influence comes from doing the small, often “boring” tasks consistently over time. That means you have to take the time to write thoughtful captions on instagram, show up weekly on LinkedIn or refine your messaging one post at a time. These daily habits lay the foundation for long-term visibility and trust. Offline you have to get out there and network, build connections and use your voice to raise your visibility. Personal branding isn’t about flashy launches or viral content, it’s about being reliable, authentic and strategic. If you want to become a thought leader or attract aligned opportunities, doing the unglamorous work now is what makes the big results possible later.
In this video I share why it is so important to undertake work consistently and keep working even when it starts to lose its shine!
