Personal Branding and Crisis Management in a Digital World
I had a really great podcast conversation with Elizabeth Puddicombe on her Puds & Co podcast in this episode entitled "personal branding and crisis management in a digital world".
We discussed the importance of personal branding for individuals beyond the obvious principles that people often associate with personal branding and why it should matter to everyone not just entrepreneurs. I am passionate about empowering professionals and entrepreneurs with the knowledge that they need in order to strengthen their personal brands, I regularly work with clients on personal brand positioning and how they can improve their personal brands, so it was really good to be able to break down some of my key thoughts in this episode. I was able to provide clarity on how professionals and entrepreneurs alike - looking at brand legacy for individuals before externally and internally. Not everyone wants to be visible but there are tools and tactics that can be used surrounding personal branding which give people the confidence to show up authentically in professional spaces.
We also discussed crisis management and the impact that social media has had on how small businesses and start ups should view a crisis. Crisis management is not just for big businesses but unfortunately too often start up entrepreneurs do not factor in the need for crisis comms preparation until it is too late. What I particularly enjoyed about recording the Puds & Co podcast was Elizabeth's passion and enthusiasm, it did not feel like we were discussing "work" at all, she really brought this conversation to life. We touched on how we define being busy and had some fantastic “ah-ha” moments. We used some great case study examples which hopefully made this episode not only useful but informative.
Key takeways from this podcast:
Who should build a personal brand
How to build a personal brand
How to deal with a crisis
Personal branding and social media
I run a 5 week personal brand programme which offers clients personal brand coaching and training remotely. Clients who have committed to this remote programme have undertaken transformative work which has led them to new business opportunities and career breakthroughs.
If you require Crisis comms advice or personal branding guidance book a session with me.
Personal Brand 3 Month Deep Dive Coaching Package is ideal for business owners, entrepreneurs, creatives or professionals who want to raise their visibility and business credibility through dedicated and intentional personal brand coaching.
This coaching package is for you if:
You have been working hard in your sector for many years but do not get the recognition that you feel like you deserve.
You are tired of doubting yourself and limiting yourself in your sector.
You are often overlooked for exciting new opportunities in your sector.
You are ready for a breakthrough as a leader in your sector.
You have goals that you have buried because of your lack of confidence and are constantly concerned with what other people will think.
You want to widen your circle of influence beyond the people who currently know you.
You are frustrated with the way your online footprint represents you.
You know something is holding you back and need a passionate, honest and pragmatic personal branding coach to take you to the next level.
Clients who have booked this package have left with renewed confidence in their goals and aims; established clarity as it pertains to how they position themselves in their industries and have attracted exciting opportunities which have led to career and business growth. Read what past clients have to say about the personal brand coaching sessions here.
What we will cover over the course of our 3 months:
The Power of a Personal brand - how having a strong personal brand can open up new opportunities in your business or career journey.
Mindset and confidence review - discuss barriers and limitations and how to overcome them.
Harnessing your voice - Knowing and understanding what your message is, who your audience is and how to reach them.
Using PR to enhance your profile - Using public relations strategies to enhance your public profile.
Media training and visibility - how to engage with the press
Identifying your values & Knowing your purpose - Understanding what your brand is and how you can maintain your integrity and authenticity.
Social Media strategy - How to use social media platforms to raise your visibility.
Understanding your audience - unpacking who your audience is and why you want to engage with them
Public Speaking Tips - Advice and guidance on becoming a more confident public speaker.
Measuring Success - Assessing Long term goals and celebrating success.
How it works:
Conducted within 3 calendar months or 12 weeks - must be taken consecutively unless otherwise agreed.
60 minute preparation and brainstorming call - personal branding questionnaire
Two 90 minute coaching calls/face to face meet ups each month or 3 × 1 hour sessions per month
Email check-ins in between calls/meet ups
Assignments and shared document to review progress
Key goals and targets designed to improve progress
Cancellations* must be made within 7 days of order being placed. After which point a refund will be made less a £50 termination fee. This is based on no work being undertaken. If work has already commenced services are not refundable but transferable.
Cancellations on the grounds of a change of business circumstances.