Whether it’s for personal PR or for a more wider reaching campaign having a PR strategy is crucial.

A PR strategy provides a framework by which a client can achieve their goals, it gives a client direction. Whether a client’s primary goal is to change brand direction, overcome a crisis or open up to new audiences; having a clearly defined set of tactical steps which can be measured and reviewed overtime can empower entrepreneurs and even help their businesses to grow.

Entrepreneurs can effectively utilise a PR strategy to promote and expand their business and improve their brand reputations through identifiable PR activities and tactics. These activities can help build brand awareness, enhance credibility, and attract customers.

Once you know what your goals are it’s important to identify your “public”, the P in PR - who are your target audiences?  Determine the key stakeholders you want to reach, such as potential clients/customers, industry influencers, investors, or communities. Understanding your target audience will guide your PR messaging and the platforms & channels that you will use to share your messages. I work with a range of clients in sectors across the creative enterprise, lifestyle and consumer goods with a particular focus on reaching Black British, African and Caribbean diaspora audiences to ensure that they get the right messages across whether through traditional media relations or digital PR and content creation.

Get in touch to learn more about how I work. You can also book a 1 to 1 session or invest in a 5 week programme.