This video focuses on the use of new media as part of the small business PR strategy.
I discuss how 3 new media platforms can be used to raise business visibility, boost business profiles and promote small businesses effectively.
If you like this video make sure you leave a comment and share your experiences of using new media platforms to promote your business.
“A Black Hair Magazine Said They Accidentally Used A White Model On Their Cover”! When I first scrolled past this headline I thought that perhaps it was one of Buzzfeed‘s attempts at racial satire, until I recognised the reporter who I admire, and so I bookmarked it to read later. Then upon logging into facebook I saw a heartfelt and honest statement from Keysha Davis, The Editor of Blackhair Magazine on behalf of the publication:
What struck me immediately was the manner in which the publication dealt with this faux pas so quickly across all of it’s social media platforms (not their website yet unfortunately but hopefully that can be resolved soon). Whilst it is unrealistic to expect the magazine to republish the issue they did not ignore this highly sensitive matter or try to silence their critics. As you can see from many of the facebook comments they have been faced with, they have been responsive or at least created a space for debate and engagement. This, to me, is highly commendable; this error had the potential to cause irreversible damage to the magazine’s brand but I believe this will strengthen their credibility. Why? Because they have been open, honest and respectful to their readership and followers. How many times have black women had to deal with major mainstream publications who misuse their platforms to offend (even if in their eyes it is for banter)?
What I found most disturbing were the calls for the magazine to implement a “Colour Code” system/Dark models only, which I personally find offensive and regressive given that blackness comes in all shades. To adopt a system of colourism in an industry which is already inherently racist would be like upholding the values of erasure that many of the major magazines on our high streets currently practice on a regular basis. There is also something else to be mindful of in this instance and that is the nature of the industry which this publication is doing business in. As far as I am aware Blackhair magazine fills the gap that most magazines which are considered to be mainstream do not cater to. In 2016 we still find that the acceptance of black women as beautiful is still up for debate, it is not a question, black women are beautiful. Full stop.
This mistake does not in any way shape or form take away from the quality of the content. The photographer/modelling agency/stylist clearly went for a look which one can only be described as the cultural appropriation of Afro-Caribbean hair and beauty. I seriously doubt that many of us upon looking at this front cover questioned that she did not have some African/Caribbean genes in her DNA. Honestly I would not have even known if this had not been flagged. Those who styled the shoot are clearly responsible for trying to recreate what they deemed to be an “ethnic look” and it shows that the infiltration of black beauty for mainstream consumption but not mainstream celebration within the mainstream media and modelling industry runs deep. The responsibility of the PR agency and Image bank which provided the photograph must also be flagged, full disclosure should have been made but Blackhair also dropped the ball by not thoroughly assessing full background details, which again they acknowledged.
Kudos also goes to Emily Bador who wrote a sensitive and well thought out statement on her instagram page. I wish more high profile individuals who would apologise just as gracefully…*side-eyes* Marc Jacobs.
A photo posted by e m i l y bador (@darth_bador) on
We can all learn something from how Black Hair Magazine handled this potential PR disaster. Not only was it handled with grace, they were accountable and responsive. I hope that their readership does not decline because of this mistake, any anger directed towards the magazine should be redirected into finding solutions to the problems of low representation of black models (of all shades) within fashion and the media. We need magazines like Black Hair Magazine to thrive so that we can continue to see the beauty of diversity in a world that seems intent on hiding it.
In this video I talk you through 6 more social media platforms that can be added to your marketing and PR mix and help you raise your business brand’s visibility. Not only are they easy to use but they can make such a huge difference to how your brand profile is viewed by your client/customer base. Although I don’t expect you to use all of them, it is still important to know that they exist and to spend a few moments researching whether they can be of use to your business.
A few weeks after filming this Twitter, which owns Vine, announced that it would be discounting the app – Vines will still be available to use though for the foreseeable future but not forever so if you haven’t experienced the joys of vine I recommend that you check it out while you can.