3 New Media Platforms That Entrepreneurs Need To Fall In Love With

3 New Media Platforms That Entrepreneurs Need To Fall In Love With

This video focuses on the use of new media as part of the small business PR strategy.
I discuss how 3 new media platforms can be used to raise business visibility, boost business profiles and promote small businesses effectively.

If you like this video make sure you leave a comment and share your experiences of using new media platforms to promote your business.

Don’t forget to tweet in touch: https://twitter.com/ronkelawal

Event: How To Use PR To Get Media Coverage For Your Business – 25th January 2017

Ariatu PR Seminar

 

In this comprehensive business PR seminar small business owners and entrepreneurs will learn how to undertake their own PR media campaigns and get media attention for their business brands.

Core elements of the PR seminar will include:

  • Understanding PR and the media, and the impact it has on business growth.
  • Telling Your Business Story – How to write a great press release with a winning headline.
  • How To Use Media Coverage To Grow Your Business – Using media coverage to attract new customers and clients
  • Identifying Your Audience – Learn how to position the brand to get the right press in front of the right audience.
  • Use Social Media To Make An Impact – Pinpointing the best social media platforms necessary to amplify the brand.

How Black Hair Magazine Successfully Dealt With A Potential PR Disaster

“A Black Hair Magazine Said They Accidentally Used A White Model On Their Cover”! When I first scrolled past this headline I thought that perhaps it was one of Buzzfeed‘s attempts at racial satire, until I recognised the reporter who I admire, and so I bookmarked it to read later. Then upon logging into facebook I saw a heartfelt and honest statement from Keysha Davis, The Editor of Blackhair Magazine on behalf of the publication:

What struck me immediately was the manner in which the publication dealt with this faux pas so quickly across all of it’s social media platforms (not their website yet unfortunately but hopefully that can be resolved soon). Whilst it is unrealistic to expect the magazine to republish the issue they did not ignore this highly sensitive matter or try to silence their critics. As you can see from many of the facebook comments they have been faced with, they have been responsive or at least created a space for debate and engagement. This, to me, is highly commendable; this error had the potential to cause irreversible damage to the magazine’s brand but I believe this will strengthen their credibility. Why? Because they have been open, honest and respectful to their readership and followers. How many times have black women had to deal with major mainstream publications who misuse their platforms to offend (even if in their eyes it is for banter)?

What I found most disturbing were the calls for the magazine to implement a “Colour Code” system/Dark models only, which I personally find offensive and regressive given that blackness comes in all shades. To adopt a system of colourism in an industry which is already inherently racist would be like upholding the values of erasure that many of the major magazines on our high streets currently practice on a regular basis.  There is also something else to be mindful of in this instance and that is the nature of the industry which this publication is doing business in. As far as I am aware Blackhair magazine fills the gap that most magazines which are considered to be mainstream do not cater to. In 2016 we still find that the acceptance of black women as beautiful is still up for debate, it is not a question, black women are beautiful. Full stop.

Credit: BlackHair Magazine

This mistake does not in any way shape or form take away from the quality of the content. The photographer/modelling agency/stylist clearly went for a look which one can only be described as the cultural appropriation of Afro-Caribbean hair and beauty. I  seriously doubt that many of us upon looking at this front cover questioned that she did not have some African/Caribbean genes in her DNA. Honestly I  would not have even known if this had not been flagged. Those who styled the shoot are clearly responsible for trying to recreate what they deemed to be an “ethnic look” and it shows that the infiltration of black beauty for mainstream consumption but not mainstream celebration within the mainstream media and modelling industry runs deep. The responsibility of the PR agency and Image bank which provided the photograph must also be flagged, full disclosure should have been made but Blackhair also dropped the ball by not thoroughly assessing full background details, which again they acknowledged.

Kudos also goes to Emily Bador who wrote a sensitive and well thought out statement on her instagram page. I wish more high profile individuals who would apologise just as gracefully…*side-eyes* Marc Jacobs.

I would deeply and sincerely like to apologise to every one for this, and black women especially. I would like to clarify, I believe this shoot is from when I was around 15 and didn’t understand cultural appropriation or the impact it has on POC. I was uneducated, which obviously is no excuse, ignorant and immature. Growing up in a very very white city, I had no idea the struggles black women face and how often they were persecuted for their hair. I didn’t understand how black women are constantly told their natural hair is inappropriate/unprofessional for the work place, or how young girls are told they can’t go to school with natural hair. I didn’t understand that shoots like this support the very Eurocentric beauty standard that the mainstream media focus on which reinforce the idea that black features are only ok on white women. I didn’t understand that as a white passing woman I’d be praised for this hair, but if I was a black woman I’d be persecuted. I didn’t understand cultural appropriation. ✨ I do regret doing this. I hold up my hands, I’m so so so sorry and I’m very sorry this cover was taken away from a black woman. This image is (I think, although I’m not 100% sure) about 3/4 years old, it was never intended to be on the cover of this magazine. If I had known it was going to be published, I would never have condoned it. I’m upset and angry I was never asked by the photographer/hair salon/anyone if this image could be used for the cover Black Hair. ✨ I’m so glad I’ve educated myself and surrounded my self with people to teach me what is right and wrong. I constantly am learning and becoming more and more informed. It’s important to come forward and be honest with ourselves about our past mistakes, otherwise we will never learn. Again, I’m truly, deeply sorry to anyone I’ve offended and I hope if nothing else this post can educated others so they don’t make similar mistakes. (also please let me know if I’ve said anything wrong or offensive in this post!!! or anything i can add!!!! i love u all sm and the last thing i want to do is offend or hurt any one, i really hope you don’t all think im a massive twat 😔)

A photo posted by e m i l y bador (@darth_bador) on

We can all learn something from how Black Hair Magazine handled this potential PR disaster. Not only was it handled with grace, they were accountable and responsive. I hope that their readership does not decline because of this mistake, any anger directed towards the magazine should be redirected into finding solutions to the problems of low representation of black models (of all shades) within fashion and the media. We need magazines like Black Hair Magazine to thrive so that we can continue to see the beauty of diversity in a world that seems intent on hiding it.

6 MORE Social Media Platforms That Will Improve Your Business Profile

6 MORE Social Media Platforms That Will Improve Your Business Profile6 MORE Social Media Platforms That Will Improve Your Business Profile

In this video I talk you through 6 more social media platforms that can be added to your marketing and PR mix and help you raise your business brand’s visibility. Not only are they easy to use but they can make such a huge difference to how your brand profile is viewed by your client/customer base. Although I don’t expect you to use all of them, it is still important to know that they exist and to spend a few moments researching whether they can be of use to your business.

A few weeks after filming this Twitter, which owns Vine, announced that it would be discounting the app – Vines will still be available to use though for the foreseeable future but not forever so if you haven’t experienced the joys of vine I recommend that you check it out while you can.

Here is my 1st video featuring this topic with 6 other platforms: https://www.youtube.com/watch?v=TkKPnnWvMI4

If you’re still doubting the power of social media read this: http://www.ronkelawal.com/2015/06/5-reasons-why-you-should-be-using.html
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