How To Work With Influencers

Influencer marketing is a form of marketing which focuses on working influential people with strong digital footprints to reach a target audience. Influencers have a dedicated and loyal digital tribe which can give brands the opportunity to have impact on captive audiences. Whilst working with influencers is a powerful PR and marketing tactic it has to be undertaken with a strategic perspective. In this video I discuss how businesses and brands can work work with influencers and build effective relationships with them as part of their PR strategy.

There has been a lot of speculation recently about the value that influencers bring to brands’ PR and marketing campaigns. I still believe that the relationship brands (specifically small ones) and influencers have, can be a powerful one and they can really make an impact within a PR and marketing campaign. However a lack of communication, misunderstanding and lack of education is having a negative impact on the relationship dynamics between the two parties. Influencers who are working on building their own personal brand in the digital space are seeing large brands working with their colleagues and counterparts within the industry and sometimes they’re not able to understand that not all brands have the same level of budget. On the flipside brands and businesses aren’t always clear about what it is they are looking for, what the intention of an influencer campaign is and what their expectations are.

The following story is a great example of how a brand and influencer potential relationship can fall apart:

In this video I aim to help small businesses understand how to work with influencers, engage with influencer and help them understand how to communicate effectively so room for a fruitful relationship built upon on a long-term basis.

6 Ways to Turn Your Online Community Into Paying Customers

How To Turn Your Online Community Into Paying Customers

I love the immense potential of social media, there are so many opportunities to build a community of supporters, friends and even brand ambassadors using social media. For too long people have discredited social media as not being a “serious” way of building a business and just another noisy distraction from achieving tangible goals. This couldn’t be further from the truth. Social media is not only a powerful tool in PR, Communications and Marketing but it can also lead to high returns if you are strategic and smart about how you use your online presence. When it comes to selling online, many people are uncomfortable because they don’t want to sound too much like “sales”. But sales can be sexy especially if what you have to offer is high quality and adds value to your online community’s life.

Here are 6 ways that you can turn your online community into paying customers:

Keep reminding people of what you have to sell: You would be surprised how often people forget what you do, even if you have a really good profile people need to be remind. Do not hesitate to just share an update reminding people of what you do and what you have to offer. It is a simply as that.

Make it easy for people to spend their money: Include a link in your bio and with any relevant updates that you share. Make it easy for people to find out how to buy from you, if they have to spend too long looking then the chances for conversion are reduced pretty quickly.

Don’t be shy: If you have achieved something great, do not hesitate to share your good news story and to celebrate online so that your online community can celebrate with you and it also adds further credibility to your brand image.

Be multi-dimensional and authentic: As you share your business and brand message be authentic without being restrictive. If you become too one dimensional and repetitive there is a risk that people will become weary of your sales communications online particularly if it is all one-sided. Be open to sharing other people’s news and stories without expectation.

Always be grateful: Thanking members of your community who have already been customers is a great way of letting other members of your online community know that you are grateful for their support. Gratitude, online and offline leads to abundance.

Be consistent: If you are consistently sharing your business brand news and and updates after a while people are more like to not only remember you but also trust that you will be able to deliver. Be consistent with your online community in order to build the level of trust and loyalty which will make them feel confident enough to spend money with you.

I hope these points help and if you enjoyed these points make sure to share or order one of my eGuides!

How to Use Social Media Effectively for Your Brand

Social media is one of the most effective ways in which businesses and individual brands can make an impact on their reputations, customer relations and even overall sales.  Too often people complain that  they can’t keep up with platforms like Instagram, Facebook, LinkedIn and Twitter but when using them for business remember that your intention has to be clear, you do not have to be on every single platform in order to make an impact. If you focus on the platforms that your customers/clients engage with you the most on and the social media platform which can make an impact on your business brand you will see that using social media can be a great way to raise your brand visibility. It really is not complicated but some people spend too much time trying to over-complicate things and become easily distracted or despondent when they do not see immediate results. Remember that there are so many tools out there to help you to automate and manage your platforms find one that suits your needs; here are just a few recommendations:

  • Buffer – A dynamic multi-platform, very easy to use and great for automation
  • HootSuite – Social media management platform which allows you to manage multiple accounts.
  •  – a powerful automation platform which allows you to share content
  • – a community management platform which allows you to engage with your follows and monitor your list of followers/who you follow.

Much like anything in life once you learn how to use a platform and get into the habit of using it (mindfully) you will start to see an impact without feeling overwhelming. Remember you control social media, don’t let it control you! In this video I provide some straightforward advice on how to use social media mindfully without becoming overwhelmed by it!

I have also written the How To Use Social Media Effectively eGuide to help entrepreneurs understand the power and impact of social media in their communications mix. It offers useful advice, tips and ideas and is a working document which should actively be used alongside a PR/Comms Strategy. This short and comprehensive guide will provide you with the necessary tools you need to start using social media effectively to build your business or personal brand.

In this guide you will learn the following:

  • Types of Social Media Platforms
  • Choosing The Right Platform for Your business
  • Tools to Manage Social Media
  • Understanding Social Media Language
  • How to create Your Social Media Tribe
  • How to have fun and save time

The primary aim is to USE this guide, this may not give you all the answers but it can give you the energy to find your voice in the noisy social media world! Buy a copy today:

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