Who Really Profits From Black Influence?

Black influence has been making cultural waves across social media platforms since their inception. Before Twitter and Facebook there was MySpace, where Black creatives inadvertently learnt how to code or even further back there was…

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What You Should Do if You Go Viral

In today’s digital era going viral is not impossible and in fact it is happening more and more frequently as new media has become more popular than traditional media. It is a fascinating occurrence which…

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How Much Should You Pay Influencers?

Working with influencers has become an important part of the PR and branding building mix. By working with influencers brands can reach audiences that traditional advertising, PR and marketing campaigns might miss and the ROI…

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How To Work With Influencers

Influencer marketing is a form of marketing which focuses on working influential people with strong digital footprints to reach a target audience. Influencers have a dedicated and loyal digital tribe which can give brands the…

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6 Ways to Turn Your Online Community Into Paying Customers

I love the immense potential of social media, there are so many opportunities to build a community of supporters, friends and even brand ambassadors using social media. For too long people have discredited social media…

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How to Use Social Media Effectively for Your Brand

Social media is one of the most effective ways in which businesses and individual brands can communicate with multiple audiences and it make an impact on their reputations, customer relations and even overall sales.  Too…

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