How Brands and Influencers Can Work Together on Gifting Campaigns

I have had the good fortune to work with a variety of consumer brands, particularly during their early stages and enjoy working with micro businesses and start ups who are developing their brand offering and…

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A Conversation on The Let’s Chat Comms Podcast

I really enjoyed this conversation with Phillipa Chikwedze on her Let’s Chat Comms podcast series. Aside from getting the chance to discuss my business journey we talked about all things PR, Communications, Crisis and social…

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What You Should Do if You Go Viral

In today’s digital era going viral is not impossible and in fact it is happening more and more frequently as new media has become more popular than traditional media. It is a fascinating occurrence which…

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5 Questions to Ask Before You Hire a Publicist

Having been in PR for so long, I have had more potential clients than I can count. In fact if all of the people who approached me to undertake their PR actually became my clients…

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How to Become a Confident Public Speaker

One of the most powerful PR tactics that an entrepreneur/business founder can use when undertaking a public relations campaign is public speaking.  Aside from boosting your personal brand visibility, by allowing you to share your expertise…

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How To Work With Influencers

Influencer marketing is a form of marketing which focuses on working influential people with strong digital footprints to reach a target audience. Influencers have a dedicated and loyal digital tribe which can give brands the…

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