The Biggest Mistake You Can Make When You Undertake a Media Interview

I have highlighted how to prepare for a media interview a few times on this site and on my YouTube Channel and wanted to drill down on a major mistake that people make when they…

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How To Get the Most Out of Media Coverage

Many business brands seek media profiling as a way to enhance their brand visibility and credibility to their target audience. Earned media coverage through media relations is a great way to gain brand recognition and…

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Can Black Media Outlets Survive in The UK?

As a Black PR professional in the UK I have always been fascinated and usually disheartened by the lack of diversity in the PR sector.  A lack of ethnic diversity in PR agencies and in…

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