How Elle Magazine Proved That Clickbait and Twitter are Not Always a Winning Combination

It is not uncommon for mainstream media publications to use catchy headlines to grab our attention, this tactic has been used to sell papers and magazines for many years. In the digital era mainstream media…

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Why Stirring Up Black Outrage is not a Strategic Marketing Ploy

I was scrolling through my favourite social media platform recently (if you don’t know what that is then you really haven’t been paying attention and I feel offended) and I came across some sentiments that…

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How To Deal With a PR Crisis

Crisis Management is something that most businesses, big or small need to prepare for but not enough do, I see this all the time when handling crisis for my own clients. We see what happens…

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