Why Mainstream Media Does Not Care about Your Feelings

My relationship with mainstream media is a complex and interesting one. On the one hand I must always stay plugged into what the mainstream media is covering in order to provide the best media relations service for my clients and on the other hand I am very conscious of the fact that mainstream media is not the only form of media that anyone should consume or prioritise. I have always been an advocate for niche and independent media outlets because they often provide some insight into issues that mainstream media doesn’t spotlight. One thing that has come to the forefront of discussions around mainstream media is the use of outrage and race-baiting to drive traffic and clicks, combined with the overwhelming nature of social media tribalism we are become hooked on outrage and the media is fanning the flames. The problem isn’t so much that the news is being reported or that bad things happen everyday but how the news is being reported and the impact it is having on our collective pysche – from how we digest information to how we rationalise the truth to who we vote for in elections. It is now more important than ever before for us to change our relationship with mainstream media, take the time to assess the impact media updates has on our lives and how we amplify stories and content that compounds the confusion and chaos of this tech driven information era.

I discussed the impact of mainstream media on the #YourBroccoliWeekly podcast along with other interesting and critical issues such as how Labour candidates have used their personal brands and the media as part of their campaigns and what social media trending topics like the book murderer say about us as individuals. 

Let us take the time to consider how we consume the media and what we can do to make our relationship with all types of media more effective and healthy. Even though this is called a post-truth age; we can still search for the truth in all things no matter how chaotic things become. 

5 Podcast Interviews That Every Black Woman Should Listen to Today

Podcasts are a great new media platform and can be a really good way to take a deep dive into conversations which not only entertain us but inspire, educate and encourage us. They are also a great personal branding tool and offer a new way to build relationships with target audiences and establish reputations.  I have taken the time to select 5 podcast interviews that feature conversations with successful and inspirational Black women and professionals who are great role models overall but particularly for Black girls and Black women. I have selected episodes that discuss career journeys, family life, marriage, ambition, mental health, spirituality  and more to highlight the real world experiences of these women beyond necessarily just making money or getting a promotion. I hope you find these interviews as insightful as I did. 

Yvette Noel-Shure is known around the world as Beyonce’s publicist and although this is amazing there is so much more to learn from her career and business journey. What I enjoyed about this in particular is Yvette’s passion for life as a whole and also the way she discusses her Caribbean identity and heritage life in Grenada.  She also highlights in the importance of maintaining a healthy personal life as part of self care ensuring that she stays true to who she really is. 

I really enjoyed this podcast episode on Death, Sex & Money: Tayari Jones & Carrie Mae Weems: What’s It Like Up There? Tayari and Carrie have an honest and open conversation about success, marriage, relationships and ambition in a way that I think many Black women will relate to.

This episode of the I Said What I Said Podcast  features Bose Ogulu who is more widely known as “Mama Burna” (Burna Boy’s mother) about her life before the spotlight, her style of parenting and raising an African superstar, Pan Africanism and so much more. She is a truly an inspirational woman and this podcast interview really does a great job of unpacking how incredibly fascinating her life is.

In this How I Built This episode Janice Bryant Howroyd, Co-Founder of ActOne discusses her business journey which took her from her original start up in the 1970s to becoming the first African-American woman to own a billion-dollar business. Her honesty and down to earth nature make this such a great episode with a lot to learn from.

“When one door slams in your face, become a Global Head of Comms!” This is a very good podcast episode hosted by Jacqueline Shepherd’s podcast featuring Andrea Gordon, Global Head of Comms. for Travelex. They discuss the ‘Glass Cliff’ where women are placed in leadership roles, during times of crisis/downturn, when the chance of failure is highest, Andrea’s experience as a Black woman in Communications and overcoming set backs. and being honest and open enough to discuss these challenges and breakthroughs. There are some very good takeaway lessons here, listen and enjoy!  

If you have been invited to undertake your first podcast interview and are feeling nervous don’t forget that I offer one to one media training sessions and also have an eGuide on media training which can help you prepare. 

Knowing Your Brand on the Time To Talk Podcast

I really enjoyed speaking to Alex ‘Reads’ Holmes on his Time to Talk podcast. We talk about everything from being Black in Public Relations to reputation and crisis. I really enjoyed discussing the relationship between PR and the media in terms of the media relations cycle. We also talked about pop culture, cancel culture and how social media drives the media these days and how social media can have an impact on both individual and business reputations. We also tapped into the concept of appreciating the gifts you have and your worth.  Here’s a clip from the episode:

Alex, who is a journalist by profession,  is a great podcast host and passionate about using his Time to Talk platform to discuss well-being, life and the pursuit of happiness through business, artistry and mental health.  This episode was not only fun but it really made me think about my own path and journey to building my business and personal brand.

Listen to “#24 Ronke Lawal: Knowing Your Brand” on Spreaker.