How To Network Confidently and Effectively at Events

Networking is a great way to raise your business profile and get new clients or build relationships in your professional career. You have to remember that although your skills get your through the door, hard work is not enough to grow your brand you have to build relationships. Here are a few tips on how to work a room and network effectively:

  • If you don’t know where to start then I would recommend that you undertake some research into different types of events that would suit you. Start small and work your way up to bigger events.
  • Traditionally some people may think that networking is going to an event with lots of people, talking AT each other and exchanging cards but this approach rarely works and is probably why so many people struggle with it. There are so many different types of business events that you can network at which can make an impact on your business.
  • Be interested as well as interesting – ask questions that lead to meaningful conversations not just sales conversions.
  • It is a brand and relationship building exercise, by building strong relationships you can enhance your brand recognition and open new doors of opportunity for yourself and others. Make sure you go with the intention to keep in touch with those your connect with, which also means that you do not have to collect every single business card in the room – focus on quality over quantity.
  • One thing that you will need is confidence, even if you are nervous about attending an event for the first time if you can build your confidence you can overcome those nerves and make the most out of your networking experience.
  • Dress comfortably and appropriately for the event that you are attending but stand out – you don’t have to wear a ball gown or 3 piece suit to stand out but you can add your own touch of authenticity to an outfit. The more comfortable you are with your appearance the more confident you will be.

In this video I provide you with some straightforward steps that you can use to network effectively at business events.


What have been your networking experiences? Leave a comment below after you have watched this video if you have any questions on how networking can raise your business profile.

5 Things You Can Do Today That Will Boost Your Personal Brand

A strong personal brand profile is often at the heart of every great PR Campaign. People buy people and potential customers love to learn about the brains behind a brand. However it’s not surprising that many people do not want the limelight that comes from running a successful business. This is understandable, after all with limelight comes a certain level of intrusion that not everyone is comfortable with.

Another reason that most people steer clear of boosting their personal brand profile in business is also due to a lack of confidence. If you are confident in your own personal profile and you know for sure that what you have to offer in business is something of value then sharing your story and talents with the world should be effortless. Think about all of the people that you can influence by sharing your story, but showing people what’s possible through your own journey. This is an exercise in leadership not ego, by letting people know how great you are you give them a chance to see how great they can be too.


Here are some very simple things that you can do that will give you the courage to boost your personal brand profile:

Take the time to look and feel good – find the right look for you and work with it confidently. Everyone is different, you don’t have to follow trends but if you dress for success then it is a reflection of how much you care about yourself. If you feel good about yourself it shows and it can have a positive impact on how you interact with others too. Be comfortable in your own skin and learn to appreciate who you really are so that your profile speaks for itself.

Take care of yourself – your health is a priority, don’t over do things in an effort to accomplish the impossible. If you feel tired, rest. If you feel bored, find something to inspire you.  If you feel lonely, speak to someone. When you feel yourself struggling ask for help and support from the people you know and trust. Your mental and physical health is crucial in ensuring that you can give the best of yourself in all areas of life. If you want to boost your personal profile you have to feel emotionally ready to make it happen.
Find your profile ambassadors – Always appreciate those who will support, encourage and uplift you. Take the time to share your good news and updates with them and they will be your Personal brand ambassadors. This is particularly effective if you are getting used to sharing your “story”, sometimes it’s easier to have other people celebrate us, than us celebrating ourselves. Where can you find your profile ambassadors? It can be your mentor, a friend, a business associate even someone you meet on LinkedIn. There are probably plenty of them in your network if you take the time to look.

Network, Network, Network – Attend events, use social media, join a business group. Find ways to meet new people, maintain business relationships and be visible. Networking is work but it works! If you don’t know where to start then just ask! There are plenty of opportunities to network if you do the research.

Share your knowledge – There are many ways in which you can share your knowledge with the world as an expert in your field; speak at events, write articles and guest posts, start a blog, become a trustee and join the board of a charity. These are just a few examples but they are powerful if done consistently.

Remember: “If you are not proud of who you are why should your customers & clients be?”