What You Should Do if You Go Viral

In today’s digital era going viral is not impossible and in fact it is happening more and more frequently as new media has become more popular than traditional media. It is a fascinating occurrence which…

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How To Get the Most Out of Media Coverage

Many business brands seek media profiling as a way to enhance their brand visibility and credibility to their target audience. Earned media coverage through media relations is a great way to gain brand recognition and…

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Can Black Media Outlets Survive in The UK?

As a Black PR professional in the UK I have always been fascinated and usually disheartened by the lack of diversity in the PR sector.  A lack of ethnic diversity in PR agencies and in…

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The Power of Media Relations – How to Get Press Coverage for Your Business

Media relations can have a huge impact on brand building, visibility and credibility and is one of the most sought after services of PR agencies. Earning media coverage for your business can stand the test…

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