The Biggest Mistake You Can Make When You Undertake a Media Interview

I have highlighted how to prepare for a media interview a few times on this site and on my YouTube Channel and wanted to drill down on a major mistake that people make when they…

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Why Mainstream Media Does Not Care about Your Feelings

My relationship with mainstream media is a complex and interesting one. On the one hand I must always stay plugged into what the mainstream media is covering in order to provide the best media relations…

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How Elle Magazine Proved That Clickbait and Twitter are Not Always a Winning Combination

It is not uncommon for mainstream media publications to use catchy headlines to grab our attention, this tactic has been used to sell papers and magazines for many years. In the digital era mainstream media…

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How to Prepare For Your First Media Interview

Being invited to undertake a media interview in whichever form it takes is very exciting and it means your media relations strategy is working but quite often people do not prepare in a way that…

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How To Get the Most Out of Media Coverage

Many business brands seek media profiling as a way to enhance their brand visibility and credibility to their target audience. Earned media coverage through media relations is a great way to gain brand recognition and…

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What it’s Like to be Black in PR

PR Week US shared an important documentary on YouTube recently featuring the experiences of Black PR practitioners and professionals in the US and what it is like to be Black in PR. So many aspects…

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