How Brands and Influencers Can Work Together on Gifting Campaigns

I have had the good fortune to work with a variety of consumer brands, particularly during their early stages and enjoy working with micro businesses and start ups who are developing their brand offering and…

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Why Do People Hate Influencers?

With the growing popularity of influencer marketing and influencer engagement amongst brands the spotlight has well and truly been fixed on influencer culture and the impact it is having on consumerism. In the UK alone…

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How To Work With Influencers

Influencer marketing is a form of marketing which focuses on working influential people with strong digital footprints to reach a target audience. Influencers have a dedicated and loyal digital tribe which can give brands the…

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