Social Media

Social Media tips and advice.

Using Social Media for Personal Branding with New Narrative Magazine

When New Narrative invited me to discuss social media for personal branding for their newly launched platform I was excited and jumped at the chance. This was such a good podcast interview to undertake because…

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Are Blogs Still Relevant in our Current New Media Era?

Given that I’m writing this piece on my own blog the immediate answer to the question posed in the title is YES – blogging is still relevant. But in the ever evolving digital media and…

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What You Should Do if You Go Viral

In today’s digital era going viral is not impossible and in fact it is happening more and more frequently as new media has become more popular than traditional media. It is a fascinating occurrence which…

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How Elle Magazine Proved That Clickbait and Twitter are Not Always a Winning Combination

It is not uncommon for mainstream media publications to use catchy headlines to grab our attention, this tactic has been used to sell papers and magazines for many years. In the digital era mainstream media…

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How Much Should You Pay Influencers?

Working with influencers has become an important part of the PR and branding building mix. By working with influencers brands can reach audiences that traditional advertising, PR and marketing campaigns might miss and the ROI…

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How To Work With Influencers

Influencer marketing is a form of marketing which focuses on working influential people with strong digital footprints to reach a target audience. Influencers have a dedicated and loyal digital tribe which can give brands the…

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