How Brands and Influencers Can Work Together on Gifting Campaigns

I have had the good fortune to work with a variety of consumer brands, particularly during their early stages and enjoy working with micro businesses and start ups who are developing their brand offering and aim to scale or at least grow their customer base. One of the key tactics that many consumer brands want to undertake when reaching their consumer base is influencer marketing, something that more and more PR agencies undertake as part of an integrated approach to strategic Public Relations. Brands can work with influencers through sponsored posts, paid content and gifting campaigns but the scope of… View Post