Why you need a Sponsor just as much as you need a Mentor

After attending a PR conference recently I shared thoughts on the subject of sponsorship (not linked to financial sponsorship) on twitter following on from some of the advice from speakers on finding sponsors and mentors and understanding the distinction between sponsorship and mentoring.  I have known about sponsorship for as long as I have known about mentoring however I admit I have directed people to seek out mentors more often than I have directed them to seek sponsors. This could be an unconscious habit which is reinforced by social conditioning and highlights the fact that men often seek sponsorship more… View Post