I was recently invited onto What Now?, a vibrant podcast series from Dialect which brings together dynamic thought leaders from around the world to try to figure out the new marketing landscape in the era of the Covid-19 pandemic. Every week, David Maher Roberts hosts one-on-one chats with marketers, communications professionals, product managers and entrepreneurs to explore the trends, opportunities and challenges of this new era and share their opinions, thoughts and insights. What I particularly enjoyed about this podcast was the opportunity to share thoughts on our current climate with regards to the pandemic and the resurgence of energy around the Black Lives Matter movement. We discussed the era of the conscious consumer and how this current era means that the attentions and actions of consumers are focused on the way in which brands behave and communicate.
I was also passionate about the need to move away from this idea of a “new normal”. I personally don’t want the world to return to normal and don’t think that consumers as a whole want things to go back to “normal” – they are becoming more aware of the vast inequalities that exist in the world. The world’s structures and systems are not fit for purpose for the betterment of humanity and so if it goes back to “normal” after everything we have gone through then we have let ourselves down. We ended on a note that what we need is a “better normal” for us all. At the end of the episode I make my recommendations for something to watch and share my personal mantra (which changes regularly by the way but is all rooted in purpose and truth). The video version of this podcast is available on the dialect Vimeo channel.