In today’s digital era going viral is not impossible and in fact it is happening more and more frequently as new media has become more popular than traditional media. It is a fascinating occurrence which is, more often than not, unpredictable and this is what makes it so exciting. Everyone wants to know how to go viral and whilst it is possible to create the framework and conditions for virality through tribe building for example, if we were able to measure or predict the ability to go viral too much it would lose its essence and that sense of collective enthusiasm. Brands and media outlets try to tap into this sensation and if done correctly it works but if forced down people’s throats it can come across as inauthentic. The beauty of “viral sensations” is that they can just be normal people (sometimes influencers who already know what their audience wants and so have been very strategic) who share content at the right moment on social media.
In this video I offer some guidance on how you can deal with going viral and what you should do to capitalise on your moment in the spotlight. Going viral does not guarantee long benefits unless you are willing to do the work and remember that you have to learn how to handle the sudden fame that comes with going viral. You don’t have to necessarily hire a publicist but you should definitely consider investing in media training. I made this video so that when the news cycles move on you have strategies and steps to ensure that you can take advantage of your “15 minutes of online fame”:
Here are a few recent viral clips that have lead to some exciting opportunities and exposure for the people involved.
This adorable video of Zoe Turner trying to speak to get Alexa to play her favourite song “Baby Shark” and it soon went viral across social media and achieved plenty of press coverage:
Osh with “My Yé Is Different To Your Yé” has had extensive media coverage from a viral clip that was posted on his instagram (which has since been removed) and might even end up with a music contract. Who knows? This twitter post suggests that the future is bright:
— OSH (@oshthisside) November 11, 2018
The Habituetoi collective went viral with this clip of them doing the Kupe Dance Challenge – their online influence has gone through the roof and they have gone on international tour…
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You may also like this piece on handling the fame of going viral: http://www.ronkelawal.com/2017/01/pr-advice-coping-fame-going-viral.html.