Guest Lecture at The University of Greenwich: How Social Media is Changing The PR Landscape

I had the honour of being a guest lecturer at the University of Greenwich where I gave a lecture presentation on how social media has changed the PR landscape and the relationship between PR and advertising because of these changes. The students were engaged and enthusiastic about the crossover between traditional PR and new media and how the digital landscape has driven change. Thanks to Professor Emmanuel Mogaji, PhD. for the invitation.

Here are just a couple of clips from my lecture and the Q & A.

Here are the slides from the presentation:


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