Your Friends are Not Your Customers!

Over the years I’ve met quite a few disgruntled business owners who have felt disappointed about the fact that their friends have not been their customers or clients. Your friends are not always your customers – in fact some would say that they are simply friends not customers to rely on to build your business. Quite often this disappointment is just a distraction from focusing on attracting customers and clients from other areas. Of course we all want supportive friends and of course it is wonderful when your friends do buy from you but you shouldn’t expect it or demand it to the detriment of your friendship/relationship.

Your friends can show support and be your biggest cheerleaders without being your customers and you really should try not to become resentful. Business can be challenging enough without placing more strain on your relationships and friendships.

Watch more and share your experiences.


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  1. August 22, 2018 / 4:24 am

    Brilliant and so true Ronke, thanks for sharing.

    When I first started my personal styling business over 10 years ago, I wasted the first 6 months expecting friends and family to be my customers and I was very disappointed. I learnt the hard way and throw my net wide to target my client base. Learnt alot!

    • August 23, 2018 / 7:04 pm

      Thank you so much for sharing your experience Joy!