The relationship between bloggers and brands & PR agencies can be a powerful one in building brand recognition and raising brand awareness. This relationship can be beneficial for both bloggers and brands but once in a while there is a lack of understanding and communication between both parties. This lack of understanding and sometimes even misunderstanding blocks both bloggers and brands from making the most out of what should be empowering relationships. There is no doubt that bloggers have changed the way that consumers interact with businesses and they have changed the marketing and PR landscape.
In this business video I provide some insight into how bloggers can build effective relationships with PR agencies and brands. Hopefully this will helps individuals who are new to blogging as well as more established bloggers.