Media relations is an important aspect of public relations as media platforms give brands and entrepreneurs the opportunity to share their message authentically with their target audience. Traditional media has primarily been the focus when it comes to media relations; earned media coverage on TV, radio and in magazines and newspapers has been the standard marker for credibility across most industries. However the digital age has changed things substantially with new media platforms that not only change the way consumers and stakeholders perceive brands but offer an exciting opportunity for entrepreneurs to communicate effectively and dynamically. What is new media? New media is the simply the use of technology to communicate stories and messages. In this video I focus on the use of new media platforms such as videos on YouTube and blogs on WordPress within media relations and how business owners can use them to raise business visibility, boost business profiles and promote small businesses effectively.
If you like this video make sure you leave a comment and share your experiences of using new media platforms to promote your business.
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