How To Boost Your Media Profile From #LagosToLondon

The ‘fly on the wall’ documentaryΒ “Lagos To London” broadcast on Channel 4, June 7th at 10pm, following the lives of a group of some of Nigeria’s super rich living between Lagos and London. It’s pretty much every PR’s dream to see their client get featured on a major primetime slot on television, particularly if the client is backed with credibility and an attractive brand presence. The opportunities for further press and media opportunities can be endless not to mention the social media impact. The participants of the documentary may or may not be represented by a PR agency at the time of broadcasting but by the end of it they probably needed one.

I watched with my usual enthusiasm and the only way really to truly illustrate my reaction was through my favourite social media platform. Some of the tweets on my timeline deserved their own TV show to be honest. Here are just some of the ways that the show helped to boost the media profile of everyone involved in #LagosToLondon.


The show touched on the social context and realities of life in Nigeria for the general public for a brief moment, one of the participants mentioned poverty I think so their socially responsible statement may have given a good impression…

There was the obligatory back to the ghetto scene which was interesting, not sure if it was necessary but it made the millionaire featured more relatable so…

The show made the relationship status of the young millionaires elusive which is a great media tactic and it worked! The social media attention for some of the participants went through the roof.



The show really worked on our traits as human beings to just want nice things, pretty, shiny and fancy things. Although I had to draw the line at the spinning diamond ring and excessive dry cleaning bill for a suit, some of us looked at the participants in awe. I mean who refers to Harrods as their local shop?




It was a fun show to watch, perfectly made for the type of public reaction that my timeline represented. It was not trying to be a socio-economic political expose into the lives of the Nigerian diaspora, it was intended as an over the top insight into the lives that some people genuinely aspire to live. It went viral, boosted some personal brands and it made some of us laugh so it fulfilled its purpose. Also shows how much of a desire there is to see the African and Caribbean diaspora on our screens, the show wasn’t widely advertised and yet I’m pretty sure it was trending within a few minutes of starting. It was sensationalist TV at its best.


  1. Anonymous
    June 9, 2016 / 12:38 am

    Super post on the show.
    Only wish more UK sites/bloggers took as sensible and realistic a take on the programme as you.

    • aderonke.lawal
      June 14, 2016 / 8:41 am

      LOL! Watch it and let me know what you think!

  2. July 20, 2016 / 11:06 am

    I didn’t watch the show but remember reading through my social media timelines (and seeing your tweets!) with much interest. Sounds like it was a really interesting view and anything that pumps other people’s aspirations has to be a positive right?

    • July 20, 2016 / 11:10 am

      It really was interesting! Channel 4 should have promoted it more…the ratings would have been through the roof combined with the social media coverage!

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