Becoming known as an expert in your chosen sector is a powerful way to not only build your personal brand but also to enhance the credibility of your business (or career). As you raise your visibility as an expert you will be given access to more opportunities, attract more clients and potentially even gain media profiling. At its core this is about building a trusted reputation as someone who is not only well versed in their sector but also adaptable to changing social perspectives. Here are a few things to consider as you work towards becoming an expert in your field:
Social and commercial awareness – ensure that you read up on news outside of your area of knowledge, this might sound strange but it makes sense to keep on the pulse of social and business issues that, though might not immediately have an impact on your sector, still effect the audiences that you want to reach.
Consider your influence – as your name becomes more known in your sector and the wider world take the time to consider how you want to use your influence. The things you say leave “legacy imprints” so be mindful how what you want your legacy to be.
Authenticity – being yourself wins every time, as the spotlight on you grows the easier it will be if you have been genuine throughout your journey. If you are wearing a mask or trying to be like someone else it is unsustainable and unhealthy in the long run.
Purpose over perfection – being seen as an expert should not become a burden of responsibility, if you find the pressure too overwhelming take a step back. You will make mistakes, if there’s something you do not know then take the time to learn about it or pass it on to someone more suited to that area of expertise.
This video will give you the courage you need to go out there and position yourself as an expert in your field which will give you more credibility as a business person and ultimately raise your brand visibility.
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