Knowing Your Brand on the What Matters? Podcast

What Matters? with Alex Holmes

I really enjoyed speaking to Alex ‘Reads’ Holmes on his What Matters? podcast. We talk about everything from being Black in Public Relations to reputation and crisis. I really enjoyed discussing the relationship between PR and the media in terms of the media relations cycle. We also talked about pop culture, cancel culture and how social media drives the media these days and how social media can have an impact on both individual and business reputations. We also tapped into the concept of appreciating the gifts you have and your worth.  Here’s a clip from the episode:

Alex, who is a journalist by profession,  is a great podcast host and passionate about using his platform to discuss well-being, life and the pursuit of happiness through business, artistry and mental health.  This episode was not only fun but it really made me think about my own path and journey to building my business and personal brand and made me stop to really think about the question “What Matters?”
Tune into the #WhatMatterPodcast

Listen to “#24 Ronke Lawal: Knowing Your Brand” on Spreaker.

Three Sixty Conversations on Identity and Social Media Discernment

I had the pleasure of being invited onto the Three Sixty Conversations podcast hosted by Tamu Thomas. Initially I thought we were just going to discuss PR and business and all that comes with it but our conversation delved more deeply into identity, culture and authenticity. We discussed how we can use social media in a way that reflects who we are, whilst navigating its ups and its down. Something powerful happens when you’re given the space to just flow, Tamu really did a great job of letting us flow and connect throughout this conversation. We were able to have an honest and open conversation which I hope the listeners can learn from and identify with. 

Three Sixty is a lifestyle brand aimed at busy women in their late 30s and 40s that want to simplify life and create space for an everyday joy that comes from accepting ourselves fully in all our shades from light to dark, our entire 360 degrees.  Tamu founded it to highlight the power of working with ourselves rather than against, creating space to notice the beauty of things we overlook in the midst of busyness and the everyday joy that comes from doing the things that light us up.  Her Three Sixty Conversations podcast series is a great reflection of this ethos 

Using Social Media for Personal Branding with New Narrative Magazine

When New Narrative invited me to discuss social media for personal branding for their newly launched platform I was excited and jumped at the chance. This was such a good podcast interview to undertake because I was able to use my PR background to provide practical and pragmatic tips to creative university students / graduates.  Podcast host Paula and I spoke about how creatives can use social media as part of their personal branding and what they can do to ensure that their social media trail makes a positive impact on their career trajectory. Social media has disrupted not only the media landscape but also the creative landscape, brands are communicating with their primary and secondary audiences very differently now from a few decades ago. Creatives with skills in photography, design, art, copyrighting etc now have to look at how they can navigate social media not just for their personal branding but also for their own content creation purposes. Creatives are finding work and business opportunities through social media but during the course of this conversation we also discussed why social media cannot be the only tactic used to network and build a career. I wanted to remind listeners, particularly university graduates that personal branding is not as scary as it sounds. At its core, personal branding is about always keeping an eye on ones keys goals and being authentic whilst also being wise in pursuit of success. Tune in and share your own thoughts!

New narrative magazine is creating a new narrative for Black, Asian and Minority Ethnic (BAME) creatives using their online magazine platform and social media.