When New Narrative invited me to discuss social media for personal branding for their newly launched platform I was excited and jumped at the chance. This was such a good podcast interview to undertake because I was able to use my PR background to provide practical and pragmatic tips to creative university students / graduates. Podcast host Paula and I spoke about how creatives can use social media as part of their personal branding and what they can do to ensure that their social media trail makes a positive impact on their career trajectory. Social media has disrupted not only the media landscape but also the creative landscape, brands are communicating with their primary and secondary audiences very differently now from a few decades ago. Creatives with skills in photography, design, art, copyrighting etc now have to look at how they can navigate social media not just for their personal branding but also for their own content creation purposes. Creatives are finding work and business opportunities through social media but during the course of this conversation we also discussed why social media cannot be the only tactic used to network and build a career. I wanted to remind listeners, particularly university graduates that personal branding is not as scary as it sounds. At its core, personal branding is about always keeping an eye on ones keys goals and being authentic whilst also being wise in pursuit of success. Tune in and share your own thoughts!
New narrative magazine is creating a new narrative for Black, Asian and Minority Ethnic (BAME) creatives using their online magazine platform and social media.
I believe that there is so much power in building and maintaining a strong personal brand in business and even in the professional careers world. So many business owners, entrepreneurs and professionals want to raise their corporate visibility and business credibility but lack direction or even confidence in doing so. Personal branding allows you to stand out in a crowd and stand firm in your own authenticity but it also allows you to understand the spaces that you are navigating in, empowering you with greater understanding of how to navigate them successful. The key to effective personal branding is reputation. What do you want to be known for? What is your reputation among your peers and to your target audience? If you struggle to answer these questions then this video offers some insight into building your personal brand and why it is important in helping you stand out from the crowd.
Click here to book a private consultation to help you improve your personal brand. Areas covered in the consultation sessions:
The Power of A Personal brand – how having a strong personal brand can make an impact on your overall marketing strategy and open up new opportunities in your business or career journey.
Reputation Management – How to build trust with your core audience and customer base
Using PR to enhance your profile – Using public relations strategies to enhance your public profile.
Identifying your values & Knowing your purpose – Understanding what your brand is and how you can maintain your integrity and authenticity.
Social Media strategy – How to use social media platforms to raise your visibility.
Public Speaking Tips – Advice and guidance on becoming a more confident public speaker.
Measuring Success – Assessing Long term goals and celebrating success.