The Power of Relationships – Hard Work is Not Enough

This interview clip featuring Vice-Chair and MD at Morgan Stanley, Carla Harris, which highlights the power of relationships is so powerful that I want everyone to watch and share it.

I have reiterated this message during any private consultations or seminar sessions that I facilitate on personal branding and networking. In the PR industry, relationships are key and can make or break a brand or even an individual’s career journeys. I encourage clients and contacts to understand that the same principles which apply to business brands can often apply to individual brands, not just entrepreneurs but professionals too. For too long we have worked under the narrative that hard work is enough, particularly as Carla mentions, within Black communities. The idea that hard work will get us to where we want to get to is not entirely true and we can see that when we look at who often holds the keys to power in society and we look at structures like “The Old Boys’s Network”.  It is undeniable that hard work leads us to the the standard doors of opportunity but the rules of the game of life are not simply based on how many qualifications we have or (unfortunately) how hard working we are. Hard work can get us to the door but it won’t always open up the door or even get us through that door. We need to build and maintain the right relationships – recognise who you are, identify what you want and use who you really are to build relationships that will get you to where you want to go in life. By building the right relationships, for the right reasons and by maintaining authentic, intentional and purposeful communication within those relationships you can go so much further. The energy flow within those relationships should be genuine; give as much as you receive, don’t become a taker or user, build trust and a clearly defined reputation. Build relationships that add value to all involved, relationships that enrich spaces not as a means to stroke egos stand the test of time.  By all means continue to work hard but remember that relationships will work just as hard to get you to where you want to get to. Watch Carla Harris’ full interview here.

The “How To Build Your Personal Brand” Seminar

On the 28th June 2018 I hosted a high impact seminar at the AFFORD Business Club.  I provided delegates with the  strategic insight into how they can boost their personal brands in order to raise their corporate visibility and business credibility. Delegates learnt how to make more of an impact within their sectors and how to use PR tactics to raise their personal brands effectively, develop effective relationships and build a community of personal brand ambassadors who will champion them throughout their career or business journeys.

Key takeaways from the session:

  • The Power of A Personal brand – how having a strong personal brand can make an impact on your overall marketing strategy and open up new opportunities in your business or career journey.
  • Using PR to enhance your profile – Using public relations strategies to enhance your public profile.
  • Identifying your values & Knowing your purpose – Understanding what your brand is and how you can maintain your integrity and authenticity.
  • Social Media strategy – How to use social media platforms to raise your visibility.
  • Public Speaking Tips – Advice and guidance on becoming a more confident public speaker.
  • Measuring Success – Assessing Long term goals and celebrating success.

How To Build Your Personal Brand

Use hashtag #AriatuPRPersonalBrand

About The AFFORD Business Club

AFFORD Business club will support African diaspora entrepreneurs by providing business development support to entrepreneurs who seek to develop or launch their businesses in Africa.

If you are an African Diaspora entrepreneur then the AFFORD Business club is an ideal space to network, and get support for your business, in the diaspora, and in Africa.

We provide business development support and services to innovative, fast-growing diaspora SMEs to ensure they can – deliver their core business; produce socially-responsible products and services; and create well-paid, and sustainable jobs to contribute to Africa’s wealth and prosperity. For more information and to become a member: http://www.afford-diasporafinance.org/abc/

How To Position Yourself As An Expert In Your Field

Becoming known as an expert in your chosen sector is a powerful way to not only build your personal brand but enhance the credibility of your business (or career). You will be given access to more opportunities, attract more clients and potentially even gain media profiling if you can become a trusted expert in your field. At its core this is about building a trusted reputation as someone who is not only well verse in their sector but also adaptable to changing social perspectives. This video will give you the courage you need to go out there and position yourself as an expert in your field which will give you more credibility as a business person and ultimately raise your brand visibility.

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