Relationships are at the core of PR; an understanding of the power of relationships, how we communicate in those relationships and the impact that they can have on reputations can make the difference between how people in business see each other and ultimately how they recommend or work with each other. Cultivating good business relationships will ensure that you have brand ambassadors who value your skills and gifts. How do you develop the kinds of business relationships where people not only respect you and admire you but pinpoint valuable opportunities that can lead to growth in your business? This video helps you to understand how you can strengthen your reputation within your business networks.
I break down the importance of personal branding, you have to focus initially on who you are in order to understand where you want to go in your business. You have to identify what you want and use your strengths and networking skills to build relationships that will get you to where you want to go in life. By building the right relationships, for the right reasons and by maintaining authentic, intentional and purposeful communication within those relationships you can go so much further within your business. I also touch on energy in this video because I truly believe that the flow of energy within those relationships should be genuine; give as much as you receive, don’t become a taker or user, build trust. Reciprocity matters when it comes to building relationships which is something that is sometimes overlooked. Build relationships that add value to all involved, relationships that enrich spaces not as a means to stroke egos stand the test of time. Also remember to compartmentalise your relationships, of course you can become friends with the people you do business with or who are in your network but your primary goal isn’t necessarily about building the types of friendships you may already have in your private life.
This interview clip featuring Vice-Chair and MD at Morgan Stanley, Carla Harris, which highlights the power of relationships is so powerful that I want everyone to watch and share it.
I have reiterated this message during any private consultations or seminar sessions that I facilitate on personal branding and networking. In the PR industry, relationships are key and can make or break a brand or even an individual’s career journeys. I encourage clients and contacts to understand that the same principles which apply to business brands can often apply to individual brands, not just entrepreneurs but professionals too. For too long we have worked under the narrative that hard work is enough, particularly as Carla mentions, within Black communities. The idea that hard work will get us to where we want to get to is not entirely true and we can see that when we look at who often holds the keys to power in society and we look at structures like “The Old Boys’s Network”. It is undeniable that hard work leads us to the the standard doors of opportunity but the rules of the game of life are not simply based on how many qualifications we have or (unfortunately) how hard working we are, the power of relationships reminds of this time and time again. Hard work can get us to the door but it won’t always open up the door or even get us through that door. We need to build and maintain the right relationships – recognise who you are, identify what you want and use who you really are to build relationships that will get you to where you want to go in life. By building the right relationships, for the right reasons and by maintaining authentic, intentional and purposeful communication within those relationships you can go so much further. The energy flow within those relationships should be genuine; give as much as you receive, don’t become a taker or user, build trust and a clearly defined reputation. Build relationships that add value to all involved, relationships that enrich spaces not as a means to stroke egos stand the test of time. By all means continue to work hard but remember that relationships will work just as hard to get you to where you want to get to. Watch Carla Harris’ full interview here.
On the 28th June 2018 I hosted a high impact seminar at the AFFORD Business Club. I provided delegates with the strategic insight into how they can boost their personal brands in order to raise their corporate visibility and business credibility. Delegates learnt how to make more of an impact within their sectors and how to use PR tactics to raise their personal brands effectively, develop effective relationships and build a community of personal brand ambassadors who will champion them throughout their career or business journeys.
Key takeaways from the session:
The Power of A Personal brand – how having a strong personal brand can make an impact on your overall marketing strategy and open up new opportunities in your business or career journey.
Using PR to enhance your profile – Using public relations strategies to enhance your public profile.
Identifying your values & Knowing your purpose – Understanding what your brand is and how you can maintain your integrity and authenticity.
Social Media strategy – How to use social media platforms to raise your visibility.
Public Speaking Tips – Advice and guidance on becoming a more confident public speaker.
Measuring Success – Assessing Long term goals and celebrating success.
Use hashtag #AriatuPRPersonalBrand
About The AFFORD Business Club
AFFORD Business club will support African diaspora entrepreneurs by providing business development support to entrepreneurs who seek to develop or launch their businesses in Africa.
If you are an African Diaspora entrepreneur then the AFFORD Business club is an ideal space to network, and get support for your business, in the diaspora, and in Africa.
We provide business development support and services to innovative, fast-growing diaspora SMEs to ensure they can – deliver their core business; produce socially-responsible products and services; and create well-paid, and sustainable jobs to contribute to Africa’s wealth and prosperity. For more information and to become a member: http://www.afford-diasporafinance.org/abc/