How to Prepare For Your First Media Interview

Being invited to undertake a media interview in whichever form it takes is very exciting but quite often people do not prepare in a way that allows them to make an impact with their interview.  If you are invited to be interviewed on television, radio, magazines, blogs, podcasts or any other media platform, it is crucial that you are prepared.

Many businesses and entrepreneurs seek media profiling as a way to enhance their brand visibility and credibility, so getting a media interview right can really ensure that you build your reputation within your target audience.

Before you approach any media outlets make sure that you are prepared. Here are a few tips to help you prepare for your first media interview:

Media training – it might be worth investing in an expert to media train you before you undertake a media interview, this is specifically important for any video or audio interview but you may find that you need to seek advice on making the most of written interviews too.

Be ready for the response – Remember that everything you say whether it is written or recorded can make or break your brand particularly in a digital age where interviews can have an even wider reach than ever before, you can go viral for all the right reasons or you could even have a PR crisis. Be ready for any level of exposure – good or bad. Take the time to assess the motives of the media channel that is sharing your story or interview too; some have good intentions but some also see your story as part of their  media cycle and you should not take it personally if they do not support you after the interview.

Take a moment to review yourself – if you know that you will be the face of your business or you have become a subject matter expert in your sector then make sure you take the time to review your media interview performance, watch/listen/read – don’t bury your head in the sand because it feels embarrassing. If you want to do better then you need to know better, and knowing better means reviewing your steps of progress.

In this video I provide even more tips and guidance on preparing for a media interview.


You can order an eGuide which can help:

You can also book a media training session with me here:

Why You Need Media Training

One of the most powerful aspects of public relations is media relations. Many brands and individuals seek PR agencies to undertake a media relations campaign in order to get featured by the press and it is a great way to build credibility. Media coverage raises awareness of your brand and the work of your business and encourages people to pay attention to your business. If you or your PR agency has been fortunate enough to get you media exposure then it is important that you take the time to prepare especially if it is your first time in the media spotlight which is why media training is so important. Media training is  often focused on any video or audio interviews but you may find that you need to seek advice on making the most of written interviews. Making sure that you bring your best to a media interview will reap rewards in the future and allow you to capitalise on the content which is created with that interview. Media training will also give you the confidence that you may find that you are lacking due to fear of failure. Effective media training also prepares you for some of the pitfalls that comes with media exposure. Remember that everything you say whether it is written or recorded can make or break your brand, you might go viral for all the right reasons or you could even have a PR crisis for the wrong reasons.  I wrote this easy to use media training Ariatu PR eGuide provides constructive tips and advice on how to prepare for a range of media interviews via traditional media and new media. This is ideal for individuals who are about to conduct their first media interview and is an ideal tool to prepare for press coverage.

Media training

Make sure you order your own copy here.