On July 11th 2018, Forbes Magazine released a list of America’s richest self-made women. Forbes is very good at creating lists and its lists are often very good at stirring up public reaction, which in media terms is a winning formula. The list itself is very interesting and it contained so many women whose journeys to success and financial prowess are fascinating. There are some truly amazing women from a range of industries on the list and if you have a chance do some research on them because their stories can and should be used as inspiration and encouragement.
One particular individual who was not only featured on the list but also on the front cover of Forbes magazine has caused a media storm and that is Kylie Jenner. Kylie is a member of the infamous Jenner-Kardashian family who have built their careers using reality TV entertainment, social media, fashion & beauty endorsements and powerful personal brands. The matriarch of the family, Kris Jenner is central to the strategic success of the family and has enabled her children to reach heights that for some is unimaginable.
Kylie Jenner, who at not even 21 years old has built a $900 million cosmetics fortune with virtually no employees or capital. This new model of extreme fame leverage is radically reshaping business, culture and politics. Kylie Cosmetics launched two years ago and has since sold more than $630 million worth of makeup. She has leveraged her mammoth social media following to build a giant business. “Social media is an amazing platform,” says Jenner. “I have such easy access to my fans and my customers.” Kylie Cosmetics is now worth nearly $800 million and Kylie Jenner owns 100% of the company. – Forbes
A debate has been raging as to what it actually means to be “Self-made”. How does one define it when certain individuals have literally had no starting support system to get them where they are whilst others, like Kylie, have an excess of privilege and access to wealth. Being mindful that this is based on Forbes on form of measurement what do you think of the list? In this video I share my thoughts and I would love to hear what you think.
Networking is a great way to raise your business profile and get new clients or build relationships in your professional career. You have to remember that although your skills get your through the door, hard work is not enough to grow your brand you have to build relationships. Here are a few tips on how to work a room and network effectively:
If you don’t know where to start then I would recommend that you undertake some research into different types of events that would suit you. Start small and work your way up to bigger events.
Traditionally some people may think that networking is going to an event with lots of people, talking AT each other and exchanging cards but this approach rarely works and is probably why so many people struggle with it. There are so many different types of business events that you can network at which can make an impact on your business.
Be interested as well as interesting – ask questions that lead to meaningful conversations not just sales conversions.
It is a brand and relationship building exercise, by building strong relationships you can enhance your brand recognition and open new doors of opportunity for yourself and others. Make sure you go with the intention to keep in touch with those your connect with, which also means that you do not have to collect every single business card in the room – focus on quality over quantity.
One thing that you will need is confidence, even if you are nervous about attending an event for the first time if you can build your confidence you can overcome those nerves and make the most out of your networking experience.
Dress comfortably and appropriately for the event that you are attending but stand out – you don’t have to wear a ball gown or 3 piece suit to stand out but you can add your own touch of authenticity to an outfit. The more comfortable you are with your appearance the more confident you will be.
In this video I provide you with some straightforward steps that you can use to network effectively at business events.
What have been your networking experiences? Leave a comment below after you have watched this video if you have any questions on how networking can raise your business profile.