Why Customer Services for African SMEs Matters

Whilst visiting Nigeria and Ghana at the end of 2012 I was struck by the breadth and scope of enterprise in both countries.  There are so many fantastic businesses being set-up and that are growing quickly. But despite this high growth one thing concerned me greatly and that was the lack of attention to customer services. I was often informed that it was something to be expected and perhaps to some extent accepted; however I know for sure that customer services is a crucial part of marketing.  Here I have given some reasons why customer service skills are essential in… View Post