How Elle Magazine Proved That Clickbait and Twitter are Not Always a Winning Combination

It is not uncommon for mainstream media publications to use catchy headlines to grab our attention, this tactic has been used to sell papers and magazines for many years. In the digital era mainstream media outlets are now using clickbait headlines more and more to encourage people to visit their platforms, as clicks lead to shares, increased reach and ultimately to advertising revenue. At a time when the online space has become so crowded, with mainstream media outlets not only having to compete with each other but also with influencers, niche media and micro media platforms the use of clickbait headlines… View Post