Achieving Business Success In The Fashion Industry

Simone Williams Dress – Shot  by Jan Masny


Simone Williams Piece shot by Jan Masny

With its ever-changing and influential styles and seasonal trends, fashion is a highly competitive industry. Every year a new set of aspiring designers showcases their designs at fashion events across the capital in the hopes of achieving the type of success that dreams are made of. Talent and vision are important in achieving this success but one aspect that many aspiring designers forget is the value of business acumen in such an uncompromising industry.

With the glamour of fashion shows, model-filled after parties and luxurious lifestyles that may ensue in the world of fashion it’s easy to see why many are tempted to forge a career in this exciting & creative sector. But it is crucial to understand that only with a solid business plan and the right marketing strategy can a new designer have a hope to succeed, especially in the Fashion industry. I learnt this as a partner of The Simone Williams label, a ladieswear brand based in London. It achieved growing recognition for its high fashion designs which was superb but it was never an easy journey.

With the experience gained from working with Simone Williams and from my clients I am able to understand what it takes to ensure long term visibility in the fashion world.


Simone Williams Life Collection


Simone Williams Life Collection

Some of the important tools needs to build this long term brand visibility are:

Public Relations – A strong and sustainable PR campaign which speaks to potential clients.

• Brand positioning & marketing – Being in the right places to promote the brand including organising opportunities to promote the brand, fashion shows being the most obvious.

• Sales generation & maintenance – Monitoring sales and maintain target driven focus on sales to generate income.

• Financial & accounting management – Ensuring that the money in the bank enables business growth and will allow your fashion label to scale up.

• Team & individual support & motivation – Fashion is not easy, it is amazing but much like anything in life you need to find the necessary support that will motivate you during your journey to the top!

My advice to any small business, not just in fashion, is to aim high but be realistic. A clear business strategy is just as important as a great product or beautiful design. The Business of Fashion is an art in itself; creativity and determination are necessary to drive each and every business forward in order to ensure long-term growth.